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Marketing Manager

2 months ago

Overland Park, United States Jones Lang LaSalle IP, Inc. Full time
JLL empowers you to shape a brighter way.

Our people at JLL and JLL Technologies are shaping the future of real estate for a better world by combining world class services, advisory and technology for our clients. We are committed to hiring the best, most talented people and empowering them to thrive, grow meaningful careers and to find a place where they belong. Whether you've got deep experience in commercial real estate, skilled trades or technology, or you're looking to apply your relevant experience to a new industry, join our team as we help shape a brighter way forward.

We are seeking a talented Retail Marketing Manager to join our team at Bluhawk. As a Retail Marketing Manager, you will be responsible for leading Bluhawk's marketing efforts in support of the owner's strategic goals. The Marketing Manager will ensure that JLL's marketing platforms (marketing for leasing, sales and revenue), tools and Core Practices are effectively employed to drive results and maximize client satisfaction.

Additionally, the Marketing Manager will play a vital role in implementing an effective marketing strategy for future development, coordinating special events and providing superior client service to achieve business goals.

Marketing Strategy Development & Management
  • Development of the annual marketing plan for the property based upon Bluhawk's strategic goals
  • Creation of marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections
  • Other responsibilities include analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties
Marketing Strategy Implementation
  • Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive retailer sales
  • Establish an ongoing partnership with retailers to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with retailers identified as "key retailers"
  • Establish an ongoing partnership with Bluhawk stakeholders to maximize cross-promotion and integrated marketing opportunities
  • Effectively manage Bluhawk's digital media programs (social media, mobile, website & email) as applicable
  • Effectively utilize market and consumer research to develop the center's marketing plan and support the leasing efforts
  • Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials
  • Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media
  • Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends
  • Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property, client and JLL
  • Develop an ongoing public relations action plan as needed; send out press releases; track publicity
  • Follow JLL corporate policies and procedures for all programs and events
  • Complete special assignments as directed by the General Manager and/or Regional Marketing Manager
  • Role will report to the Regional Marketing Manager
Leadership, Motivation and Development
  • If applicable, provide constructive feedback, regular coaching and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities
What We're Looking For
  • Bachelor's degree in marketing or related field preferred
  • 3-5+ years in retail, marketing, advertising, or comparable business experience
  • 1-2+ years retail experience
  • Shopping center experience preferred, but not required
  • Computer literate, knowledge of marketing fundamentals and research
  • Must have excellent interpersonal communication (verbal and written), special event coordination and management experience along with the ability to multitask
  • Sales/negotiation skills, sponsorships/revenue generation experience a plus
  • Must have experience in managing budgets
  • Must have flexibility to work varied schedules including weekends and evenings
  • Strong team player
  • Proactive and self-motivated with the ability to work independently and collaboratively in a fast-paced environment
Event set-up/tear down; walking the property and parking lot, sign installation as needed; some weekends and evenings will be required to execute the Bluhawk calendar of events.

What's In It For You
  • Join an industry leader and shape the future of commercial real estate.
  • Deep investment in cutting-edge technology to power your work.
  • Comprehensive and competitive benefits plan
  • A supportive, caring, and diverse work environment designed for your growth and well-being.
  • A platform to make a meaningful impact on the community and the environment through our sustainability initiatives.
Location:

On-site -Overland Park, KS

If this job description resonates with you, we encourage you to apply, even if you don't meet all the requirements. We're interested in getting to know you and what you bring to the table

Personalized benefits that support personal well-being and growth:

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include:
  • 401(k) plan with matching company contributions
  • Comprehensive Medical, Dental & Vision Care
  • Paid parental leave at 100% of salary
  • Paid Time Off and Company Holidays


JLL Privacy Notice

Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We take our responsibility to protect the personal information provided to us seriously. Generally the personal information we collect from you are for the purposes of processing in connection with JLL's recruitment process. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. We will then delete it safely and securely.

For more information about how JLL processes your personal data, please view our Candidate Privacy Statement.

For additional details please see our career site pages for each country.

For candidates in the United States, please see a full copy of our Equal Employment Opportunity and Affirmative Action policy here.

This position may require you to be fully vaccinated against COVID-19. If required, you'll be asked to provide proof that you're fully vaccinated upon your start date. You're considered fully vaccinated two weeks after you receive the second dose of a two-dose vaccine series (e.g., Pfizer or Moderna) or two weeks after a single-dose vaccine (e.g., Johnson & Johnson/Janssen). Failure to provide proof of vaccination may result in termination.

Jones Lang LaSalle ("JLL") is an Equal Opportunity Employer and is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process - including the online application and/or overall selection process - you may contact us at Accommodation Requests. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page > I want to work for JLL.

Accepting applications on an ongoing basis until candidate identified.