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Marketing Manager

2 months ago

Overland Park, United States JLL Full time

We are seeking a talented Retail Marketing Manager to join our team at Bluhawk. As a Retail Marketing Manager, you will be responsible for leading Bluhawk's marketing efforts in support of the owner's strategic goals. The Marketing Manager will ensure that JLL's marketing platforms (marketing for leasing, sales and revenue), tools and Core Practices are effectively employed to drive results and maximize client satisfaction.
Additionally, the Marketing Manager will play a vital role in implementing an effective marketing strategy for future development, coordinating special events and providing superior client service to achieve business goals.

Marketing Strategy Development & Management
Development of the annual marketing plan for the property based upon Bluhawk's strategic goals
Creation of marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections
Other responsibilities include analysis of sales and statistical data, financial reporting, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties

Marketing Strategy Implementation
Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive retailer sales
Establish an ongoing partnership with retailers to maximize individual store sales through retailer communications/sales promotions/visual merchandising, especially with retailers identified as "key retailers"
Establish an ongoing partnership with Bluhawk stakeholders to maximize cross-promotion and integrated marketing opportunities
Effectively manage Bluhawk's digital media programs (social media, mobile, website & email) as applicable
Effectively utilize market and consumer research to develop the center's marketing plan and support the leasing efforts
Partner with the Leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials
Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media
Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends
Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property, client and JLL
Develop an ongoing public relations action plan as needed; send out press releases; track publicity
Follow JLL corporate policies and procedures for all programs and events
Complete special assignments as directed by the General Manager and/or Regional Marketing Manager
Role will report to the Regional Marketing Manager

Leadership, Motivation and Development
If applicable, provide constructive feedback, regular coaching and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities

What We're Looking For
Bachelor's degree in marketing or related field preferred
3-5+ years in retail, marketing, advertising, or comparable business experience
1-2+ years retail experience
Shopping center experience preferred, but not required
Computer literate, knowledge of marketing fundamentals and research
Must have excellent interpersonal communication (verbal and written), special event coordination and management experience along with the ability to multitask
Sales/negotiation skills, sponsorships/revenue generation experience a plus
Must have experience in managing budgets
Must have flexibility to work varied schedules including weekends and evenings
Strong team player
Proactive and self-motivated with the ability to work independently and collaboratively in a fast-paced environment

Event set-up/tear down; walking the property and parking lot, sign installation as needed; some weekends and evenings will be required to execute the Bluhawk calendar of events.

What's In It For You
Join an industry leader and shape the future of commercial real estate.

Deep investment in cutting-edge technology to power your work.

Comprehensive and competitive benefits plan

A supportive, caring, and diverse work environment designed for your growth and well-being.

A platform to make a meaningful impact on the community and the environment through our sustainability initiatives.