Marketing Manager

3 weeks ago

Florham Park, United States Incedo Inc. Full time

Job Description


We are looking for a highly qualified marketing manager based out of our New Jersey Office in the US, who can contribute to existing programs (PR and marketing initiatives) while assisting with the development of new initiatives aligned with Incedo’s goals. The ideal candidate will have extensive experience in public relations, executive communications, media relations and B2B Marketing with a keen understanding of the technology sector. The Marketing manager is expected to provide end-to-end onsite support in the US for all PR and Marketing activities planned by Incedo across various locations in the US through the year, with guidance and support from the Head of Marketing based in India. This individual will report to the Head of Marketing based in India.



Responsibilities

  • Build and execute the PR and marketing plan for Incedo in the US under guidance of the Marketing head
  • Cultivate and maintain relationships with the PR agency, top-tier media outlets, journalists, and industry influencers to secure coverage for the CEO.
  • Identify and create opportunities for the CEO to engage in high-profile media interviews, speaking engagements, and industry panels in the US to highlight the CEO’s thought leadership and expertise in the AI, Data and Digital space.
  • Coordinate the CEO’s participation in industry events, conferences, and webinars in the US to maximize his visibility and impact.
  • Manage all logistics related to the CEO’s public appearances, including scheduling, preparation, and follow-up.
  • Provide onsite support in the US for the marketing events planned by Incedo (including Industry events) across various locations in the US throughout the year.
  • Liaise with vendors, exhibitors, and stakeholders during the event planning process to ensure everything is in order.
  • Provide assistance to CEO for coordinating media interviews, speaking engagements etc
  • Establish and strengthen relationships with relevant partner organizations, vendors, media, editors, and influencers and proactively identify relevant opportunities to build Incedo’s brand


Educational Qualifications / Experience

  • Bachelor’s degree in public relations, Communications, Marketing, or a related field. A Master’s degree is a plus
  • Around 8-12 years of experience working in a marketing role – experience with IT industry is a plus
  • 5+ years of experience in public relations, with a proven track record of managing executive communications and media relations.
  • Experience in event planning or event coordination in a corporate environment
  • Experience working with CEOs or senior leaders to coordinate interviews, and speaking engagements will be an added advantage.
  • Experience in liaising and building relationships with partner organizations, vendors, media houses, editors, and influencers.
  • Very good communication skills, both verbal and written, demonstrating attention to detail

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