Lifecycle Marketing Manager

1 month ago

Austin, Texas, United States tapwage Full time
Company Description

Wise is a global technology company, building the best way to move and manage the world's money. Min fees. Max ease. Full speed.


Whether people and businesses are sending money to another country, spending abroad, or making and receiving international payments, Wise is on a mission to make their life easier and save them money.

As part of our team, you will be helping us create an entirely new network for the world's money. For everyone, everywhere.

More about [our mission]).

Job Description

The team.

The CRM team at Wise is expanding to consolidate our efforts to develop our regional B2B communications.

We're all about bringing value to our customers who deserve first-class communications so they make the most of their Wise account that helps them save money and avoid the terrible exchange rates from traditional banks.

The role.

We're building money without borders for businesses and we need your help to make our Americas customer comms best-in-class.

So we're looking for a CRM Manager to join our growing CRM team and lead our NorthAm and LatAm business strategy and implementation.

The CRM Manager will own, shape and deliver an effective communications strategy for Wise's business customers:
from engaging and exciting product launches, to testing and building our regional business lifecycle communications.

The role will be based in Austin and will deliver best-in-class business customer communications.

The role will report into the London CRM team and follow the processes and practices agreed within the CRM team.

CRM at Wise is about making sure we develop the best global and regional lifecycle communications as well as keeping up with demand from other sides of the business.


We're problem solvers – we work with our Product, Marketing Tech, Analytics and UX Research teams to define and execute the strategy for product and marketing customer comms, across multiple channels (email, push notifications, in-app messages).


About you:

  • Mid level experience in a B2B CRM role, with a focus on segmentation, regionalization and stakeholder management.
  • Track record of successful crosschannel (email, push, inapp messages etc.) B2B lifecycle comms.
  • Endtoend planning, development and execution of largescale engaging lifecycle campaigns.
  • Customerfirst attitude: can demonstrate ability to put yourself in customer shoes and have a deep understanding of customer segmentation.
  • Excellent verbal and written communication skills and strive to have a customerfirst mindset.
  • Comfortable working with different departments and senior stakeholders. You can build relationships and alignment but are not afraid to push ahead on your vision.
  • Selfstarter and impactdriven: you enjoy taking ownership of projects with limited oversight. You're not afraid to take responsibility and ownership of your work.
  • Technicallysavvy with a creative eye. You're comfortable with technical matters, but you also care about how your comms look and what message you send to your customers.
  • Quick learner and problem solver with a strong analytical mindset and eager to learn and develop with a passion for using data to improve campaign performance.
  • Strong analytical skills. You'll need to be able to analyze complex data sets and make decisions off the back of those.

Your mission:

  • Develop and manage our North and Latin American B2B CRM strategy, including customer lifecycle management, segmentation, and engagement initiatives.
  • Utilise datadriven insights to segment our customers effectively, ensuring that each segment receives tailored and relevant communication and offerings.
  • Design and implement effective customer lifecycle management strategies to drive longterm engagement and loyalty through continuous optimisation.
  • Analyse campaign performance and use data and insights to identify and implement opportunities for increasing engagement and conversion rates at all stages of the customer's lifecycle journey.
  • Manage the customer database health with a focus on retention and engagement: make sure all comms are in line with CRM best practices, compliance requirements, through appropriate channels and without errors.
  • Manage internal technical and nontechnical stakeholder communication (Product Managers, UX Researchers, Designers, Copywriters, Engineers, Analysts)
  • Responsible for email calendar management, deliverability and monthly reporting.
  • Implement the localization process for Wise's international campaigns
  • Maintain and implement a clear A/B testing plan.

What do we offer:

  • Starting salary: $77, ,000
- ???? RSU's in a rapidly growing company after a year with us
- ???? Hybrid working model – A combination of work-from-home and from the office
- Wisers can work remotely for 90 days a year. By 'remote' we don't just mean from home, but from wherever in the world you choose to
- ???? An annual self-development budget
- ???? Medical, dental, & vision insurance – including HSA and FSA options
- ???? Company-paid: Life Insurance, Short & Long-Term Disability, and an EAP program
- 25 days PTO, 15 sick days, 11 bank holidays, 5 compassionate leave days, 3 paid "Me" days and a paid volunteer day, annually
- ???? A paid 6-week sabbatical leave after four years
- ???????? 18-weeks of paid parental leave, after a year with us
- ???? 401k with up to a 4% employer match
- ???? BuiltIn Award winner for Best Places to Work and Best Large Places to Work

If you're interested in the position, please apply by submitting your CV.

#LI-KE1

Additional Information

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.

Every Wiser should feel that they can be themselves at work.


Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to share their contributions towards mission zero and able to progress in their careers.

Having diverse teams that reflect our diverse customer base helps us build a better product.

We can be more creative and empathetic to our customer's needs and make sure we leave no-one behind on our journey to mission-zero.

For everyone, everywhere. We're people building money without borders — without judgement or prejudice, too. We believe teams are strongest when they are diverse, equitable and inclusive.

We're proud to have a truly international team, and we celebrate our differences.


Inclusive teams help us live our values and make sure every Wiser feels respected, empowered to contribute towards our mission and able to progress in their careers.

If you want to find out more about what it's like to work at Wise visit [Wise.
Jobs]).

Keep up to date with life at Wise by following us on [LinkedIn]) and [Instagram]).

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