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Category Analyst
2 months ago
Key Responsabilities
- Analyze category and brand data to make recommendations for both internal and external initiatives.
- Serve as an analytical resource and business partner in a fast - paced environment.
- Create fact-based sales presentations focused on customers and categories.
- These presentations contribute to strategic wins for the company, covering distribution, promotion and pricing.
- Utilize syndicated data (Circana/IRI), Company shipment data, and retailer - specific data.
- communicate insights about the company and customer business performance.
- Go beyond surface - level trends to uncover business drivers.
- Identify growth opportunities based on data analysis.
- Share insights and recommendations through scorecards and ad-hoc projects.
- Conduct market research to gain insights into consumers and shoppers.
- Leverage these insights for internal understanding and external sales initiatives.
- Work with cross - functional and external partners to manage syndicated product database updates and new item execution.
- Bachelor degree in Business Administration, Marketing or related field.
- 1-2 years of experience in Sales or Category Management within a CPG organization.
- Highly skilled in a commercial mindset and understanding of marketing and sales principles.