Digital Marketing Senior Consultant/Lead

2 months ago

Charlotte, North Carolina, United States Truist Full time

The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.

Need Help? )

If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility ( (see below) 'subject=Accommodation%20request)

(accommodation requests only; other inquiries won't receive a response).

Regular or Temporary:

Regular

Language Fluency: English (Required)

Work Shift:

1st shift (United States of America)

Please review the following job description:

Hybrid role (onsite 4 days a week) developing digital advertising marketing strategies to promote and sell Truist's financial products and services for direct to consumer. The individual will help manage campaigns for paid search, and support, as needed, display advertising, affiliate/3rd party aggregators, and OTT/CTV. Manage the implementation of paid search programs, analyze campaign effectiveness by leveraging data and provide insights.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.

  • Develop and execute strategies for Truist online digital advertising channels with a focus on Paid Search.
  • Develop digital marketing tactics to increase product adoption and utilization.
  • Partner with lines of business (LOB) and marketing strategists to develop product specific roadmaps which assist in achieving LOB goals through digital marketing strategies.
  • Leverage web analytics (Adobe) and performance data to develop and refine digital marketing strategies and reporting.
  • Responsible for creation and analysis of daily, weekly, and monthly reporting.
  • Support the Paid Search Channel Lead with testing plans, presentations, and day to day management of the Paid Search Program.
  • Partner with the agency to review performance and provide feedback on optimizations.
  • Work with internal stakeholders including, Legal, Risk and Compliance for approvals and ensure work is being done within the risk framework.
  • Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment, and emerging technologies.
  • Strong quantitative, technical, analytical, and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.

QUALIFICATIONS

Required Qualifications

The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

  • Bachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent experience and related training
  • Three to Five years' experience managing Paid Search campaigns
  • Experience managing projects and/or working with an agency partner
  • Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
  • Proficient in Excel and PowerPoint
  • Preferred Qualifications: Google Ads Certification
  • Knowledge of Google Ads, Bing Ads, Display DSP Campaigns, Inbox Ads, Google Discovery Ads
Preferred Requirements
  • Experience developing digital marketing strategies that drive traffic and conversions
  • Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
  • Working knowledge of American Disabilities Act (ACT) compliance requirements
  • Experience with Adobe products (AEM, Analytics, Audience Manager and Adobe Cloud)
  • Basic to intermediate understanding of SEO and online local listings, working with Location Pages.

General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by Full time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist's generous benefit plans, please visit our Benefits site )

. Depending on the position and division, this job may also be eligible for Truist's defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on Full time or part-time status, position, and division of work.

Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace.

EEO is the Law )

Pay Transparency Nondiscrimination Provision )

E-Verify (https://e-)

  • Lead Content Marketing Strategist

    6 days ago

    Charlotte, North Carolina, United States Habitat Charlotte Region Full time

    Pay Rate: $26-$27 per hour Mission-Driven Career Opportunity Habitat Charlotte Region, a prominent nonprofit organization focused on affordable housing, collaborates with numerous families annually through initiatives in homeownership, preservation, and financial education. As a Lead Content Marketing Strategist, you will be a vital contributor to our...

  • Lead Content Marketing Strategist

    6 days ago

    Charlotte, North Carolina, United States Habitat Charlotte Region Full time

    Pay Rate: $26-$27 per hour Mission-Driven Career Opportunity Habitat Charlotte Region, a prominent nonprofit organization focused on affordable housing, collaborates with numerous families annually to provide opportunities for homeownership, home preservation, and financial education. As a Lead Content Marketing Strategist, you will be a vital contributor to...

  • Senior Consultant for Proposals and Marketing

    7 days ago

    Charlotte, North Carolina, United States WSP Full time

    Join WSP's Strategic Growth Team as a Senior Proposal & Marketing Consultant. In this role, you will engage in intricate pursuits and proposals across diverse sectors within the United States. We are looking for individuals with a strategic approach, exceptional communication abilities, and at least 5 years of experience in the AEC industry.Key...

  • Senior Marketing Proposal Consultant

    2 days ago

    Charlotte, North Carolina, United States WSP Full time

    Join WSP's Strategic Growth Team as a Senior Proposal & Marketing Consultant. In this pivotal role, you will engage in intricate pursuits and proposals across diverse sectors throughout the United States. We seek individuals with a strategic outlook, exceptional communication abilities, and a minimum of 5 years' experience in the AEC industry.Key...

  • Lead Content Marketing Strategist

    1 day ago

    Charlotte, North Carolina, United States Habitat Charlotte Region Full time

    Job OverviewLocationCharlotte, NCEmployment TypeFull-time, Non-ExemptCompensation$27.00 HourlyWork ScheduleMonday to FridayJob CategoryMarketingRole SummaryCompensation Range: $26-$27 per hourMission-Driven OpportunityAs a prominent nonprofit organization focused on affordable housing, Habitat Charlotte Region collaborates with numerous families annually to...

  • Lead Content Marketing Strategist

    7 days ago

    Charlotte, North Carolina, United States Habitat Charlotte Region Full time

    Pay Rate: $26-$27 per hour Mission-Driven Career Opportunity Habitat Charlotte Region, a prominent nonprofit organization focused on affordable housing, collaborates with numerous families annually through initiatives in homeownership, preservation, and financial education. As a Lead Content Marketing Strategist, you will be a vital contributor to our vision...

  • Lead Content Marketing Strategist

    6 days ago

    Charlotte, North Carolina, United States Habitat Charlotte Region Full time

    Job OverviewLocationCharlotte, NCEmployment TypeFull-time, Non-ExemptCompensation$27.00 HourlyWork ScheduleMonday to FridayCategoryMarketingPosition SummaryCompensation: $26-$27 per hourMission-Driven OpportunityAs a prominent nonprofit organization focused on affordable housing, Habitat Charlotte Region collaborates with numerous families annually through...

  • Lead Marketing Strategist

    2 days ago

    Charlotte, North Carolina, United States Mosaec Full time

    ABOUT MOSAECMosaec is a premier, fully integrated global real estate firm specializing in property management, investment management, development, and construction services across various sectors, including institutional-quality rental housing, logistics, and life sciences. With a strong presence in multiple markets worldwide, Mosaec oversees and manages a...

  • Lead Content Marketing Strategist

    1 day ago

    Charlotte, North Carolina, United States Habitat Charlotte Region Full time

    Job OverviewLocationCharlotte, NCEmployment TypeFull-time, Non-ExemptCompensation$27.00 HourlyWork ScheduleMonday to FridayCategoryMarketingPosition SummaryCompensation Range: $26-$27 per hourMission-Driven OpportunityAs a prominent nonprofit organization focused on affordable housing, Habitat Charlotte Region collaborates with numerous families annually...

  • Senior Performance Marketing Coordinator

    2 days ago

    Charlotte, North Carolina, United States AEG Full time

    Application ProcessPosition: Senior Coordinator - Performance Marketing Department: Digital Marketing Reporting Structure: Reports to Senior Director, Digital Marketing Employment Status: Full-Time (Exempt) About AEGAEG is a leading sports and entertainment company dedicated to creating memorable experiences for fans and communities. Our mission is to foster...

  • Senior Performance Marketing Coordinator

    2 days ago

    Charlotte, North Carolina, United States AEG Full time

    Position: Senior Coordinator - Performance Marketing Department: Digital Marketing Reporting Structure: Reports to Senior Director, Digital Marketing Employment Status: Full-Time (Exempt) About AEG AEG is a global leader in live entertainment and event management, dedicated to creating memorable experiences for audiences worldwide. Our mission is to connect...

  • Senior Performance Marketing Coordinator

    6 days ago

    Charlotte, North Carolina, United States Charlotte FC Full time

    Position: Senior Coordinator-Performance MarketingDepartment: Digital MarketingReporting Relationship: Reports to Senior Director, Digital MarketingStatus: Full-Time (Exempt)About Charlotte FCCharlotte Football Club represents the Major League Soccer presence in the Carolinas. The Club aims to foster a sense of unity that transcends individual cities,...

  • Senior Analytics Consultant

    7 days ago

    Charlotte, North Carolina, United States Randstad Full time

    Position Overview:Randstad Digital is seeking a Senior Analytics Consultant to join our dynamic team. This role is designed for an experienced professional who can navigate complex business challenges and provide innovative solutions.Location: Charlotte, North CarolinaJob Type: ContractCompensation: $50.10 per hourWork Schedule: 8am to 5pmEducation...

  • Senior Analytics Consultant

    7 days ago

    Charlotte, North Carolina, United States Randstad Full time

    Job Overview:Randstad Digital is seeking a highly skilled professional to join our team as a Senior Analytics Consultant. This role is ideal for individuals looking to leverage their extensive experience in analytics to drive innovative solutions for complex business challenges.Location: Charlotte, North CarolinaJob Type: ContractCompensation: $50.10 per...

  • Senior Performance Marketing Coordinator

    2 days ago

    Charlotte, North Carolina, United States AEG Full time

    Application ProcessPosition: Senior Coordinator - Performance Marketing Department: Digital Marketing Reporting Structure: Reports to Senior Director, Digital Marketing Employment Status: Full-Time (Exempt) About AEGAEG is a global leader in live entertainment and event management, dedicated to creating unforgettable experiences for audiences worldwide. Our...

  • Lead Marketing Strategist

    6 days ago

    Charlotte, North Carolina, United States Catapult Full time

    Job OverviewSenior Marketing CoordinatorAt Catapult, we are seeking a Senior Marketing Coordinator who will develop engaging marketing collateral and proposals that bolster our business development initiatives. The ideal candidate will possess a background in the A/E/C industry and demonstrate proficiency across various marketing disciplines, including...

  • Lead Marketing Strategist

    6 days ago

    Charlotte, North Carolina, United States Catapult Full time

    Position OverviewSenior Marketing CoordinatorAt Catapult, we are seeking a Senior Marketing Coordinator who will be responsible for crafting engaging marketing materials and proposals that bolster our business development initiatives. The ideal candidate will possess a strong background in the A/E/C industry and demonstrate proficiency across various...

  • Digital Project Manager

    2 days ago

    Charlotte, North Carolina, United States Qualentum Full time

    Job Title: Digital Project Manager in AdvertisingQualentum is seeking a skilled Digital Project Manager in Advertising with a strong background in digital media for our main client PROEDUCA.Your Key Responsibilities:Develop and implement innovative digital marketing strategiesCollaborate strategically with cross-functional teamsPlan and monitor digital...

  • Senior Business Strategy Consultant

    7 days ago

    Charlotte, North Carolina, United States Calculated Hire Full time

    Senior Business Strategy ConsultantHybrid RoleContract PositionCompensation: Competitive Hourly RateCalculated Hire is seeking a highly skilled Senior Business Strategy Consultant to join our team within a leading Financial Services organization. The ideal candidate will play a pivotal role in the following areas:Key Responsibilities:Collaborate with...

  • Senior Electrical and Instrumentation Engineer

    7 days ago

    Charlotte, North Carolina, United States Mastech Digital Full time

    Mastech Digital specializes in providing technology personnel and Digital Transformation Services to various American enterprises. We are currently in search of a Senior Electrical and Instrumentation Engineer for our client operating within the Construction and Engineering sector. We prioritize our professionals by offering extensive benefits and avenues...