Senior Performance Marketing Coordinator

1 week ago

Charlotte, North Carolina, United States AEG Full time
Position: Senior Coordinator - Performance Marketing

Department: Digital Marketing

Reporting Structure: Reports to Senior Director, Digital Marketing

Employment Status: Full-Time (Exempt)

About AEG

AEG is a global leader in live entertainment and event management, dedicated to creating memorable experiences for audiences worldwide. Our mission is to connect communities through innovative entertainment solutions and foster a sense of belonging among fans and partners alike.

Position Overview

The Senior Coordinator - Performance Marketing will oversee the daily execution of all paid media initiatives, from campaign launch to performance evaluation. This role is crucial in collaborating with various teams to enhance key performance indicators, implement creative partnership strategies, generate leads, manage media relationships, and optimize budget allocations. As AEG continues to evolve, this pivotal position will play a significant role in refining performance marketing strategies and driving revenue through new projects.

Key Responsibilities
  • Direct the planning, execution, and management of all paid media activities, providing essential support to the Digital Marketing team.
  • Implement all facets of campaign execution, including keyword analysis, ad copy creation, creative brainstorming, and performance tracking across various platforms.
  • Oversee the campaign workflow with media partners to ensure timely launches and collaborate on testing new strategies.
  • Manage all marketing initiatives and coordinate creative assets to guarantee timely delivery and adherence to specifications.
  • Assist in identifying and selecting new media partners, participating in onboarding processes, and maintaining a comprehensive vendor directory.
  • Develop and implement advertising/media strategies to support revenue-generating marketing campaigns, partnership initiatives, community outreach, and other organizational goals.
  • Create engaging advertising briefs in collaboration with the creative services team to drive impactful campaigns.
  • Work with the Digital Insights team to produce regular reports on campaign, vendor, and channel performance.
  • Continuously propose innovative ideas, testing opportunities, and potential new media outlets to the marketing team.
  • Research and analyze audience segments and media behaviors relevant to AEG's various entities.
  • Foster positive relationships within the team, the broader digital marketing department, and the vendor community.
  • Perform additional duties as assigned.
Minimum Qualifications
  • Bachelor's degree in marketing, business, or communications, or equivalent experience.
  • 3-5 years of experience in executing successful, data-driven paid media campaigns.
  • Detail-oriented with strong organizational and time management skills, capable of maintaining quality in a fast-paced environment.
  • Proficient in setting up campaigns across multiple advertising platforms, including Facebook, Instagram, Twitter, LinkedIn, and Google Ads.
  • Ability to work collaboratively within a cross-functional team and take on additional responsibilities as needed.
  • Comprehensive knowledge of Microsoft Office Suite (Outlook, Word, Excel, PowerPoint).
  • Flexibility to work evenings and weekends as required by events.
  • Successful completion of pre-employment screenings.
Preferred Qualifications
  • Proven track record in developing effective paid media strategies across various platforms.
  • Experience thriving in a dynamic, fast-paced industry.
  • Familiarity with project management software.
Essential Skills
  • Ability to collaborate effectively with cross-functional teams to achieve desired outcomes.
  • Self-motivated with strong prioritization skills and the ability to thrive under pressure.
  • Excellent analytical, project management, and communication abilities.
  • Adaptable and responsive to the evolving needs of a high-growth organization.
  • Proven ability to meet deadlines in a dynamic setting.
  • Capable of handling sensitive information with discretion.
Physical Requirements
  • Ability to sit, walk, and stand for extended periods.
  • Ability to concentrate on tasks for prolonged periods.
  • Regular use of standard office equipment.
Work Environment

This position operates in a professional office setting, with occasional responsibilities in event venues that may involve varying weather conditions.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.

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