Marketing, Community Engagement Specialist

2 months ago

Chevy Chase, Maryland, United States GEICO Full time

GEICO is looking for a highly skilled Community Engagement Specialist to bring the GEICO brand to life on social media. GEICO strives to deepen connection with our audience through thoughtful and consistent engagement and purposeful content. We're looking for a candidate who is culturally fluent and understands how community management can be used as a powerful tool to accomplish brand and business objectives.

As the Community Engagement Specialist, you are responsible for maintaining the voice of the GEICO brand via community engagement and social content. This role prioritizes, moderates, and responds to comments in a timely manner. You will work as a part of the Creative Social SWAT team to identify trends and create engaging social content on TikTok, Twitter, Facebook, Instagram, YouTube, etc. You are tuned in to everything social and cultural to help make the beloved GEICO brand come to life in Social Media. You proactively find opportunities to add GEICO's unique perspective to social media, collaborate and enhance marketing campaigns, and are responsible for building meaningful conversations with our GEICO audience. This role reports to the Brand Manager/Strategist of Social.

QUALIFICATIONS:

  • Minimum 2+ years' experience in a related role
  • Ability to write effective copy, in line with the tone and integrity of the GEICO brand
  • Deep knowledge of Social best practices for Organic
  • Strong skill for concepting ideas driven by data that make an impact in the social media landscape
  • Experience using Sprinklr for content planning and social listening
  • Ability to translate strategic business objectives into social media tactics
  • Fast paced thinker that can keep up with social culture
  • Exhibits sound judgement when choosing which content, creators, brands, comments, etc. to engage with

CORE RESPONSIBILITIES:

  • Creates tactical briefs against and contributes to the Social Playbook (calendar of tentpole moments relevant in culture and community)
  • Rapid Brief development to produce quick-response content
  • Traffics all Organic Social Posts and manages the editorial calendar via Sprinklr
  • Monitors and responds to social media posts and serves as the first line of defense on all engagement comments, escalates up appropriately for content management
  • Responsible for building and maintaining listening dashboards for Community Management in partnership with social media brand manager, research team, and creative analyst. Incorporates performance insights into content efforts
  • Concepts with fellow Social SWAT team members (Art and Copy) to create engaging content for Social
  • Works with other departments like CRM and Service to ensure customer handling is routed to the appropriate team in a timely manner
  • Collaborates with counterparts in brand and creative team to ensure GEICO voice is consistent across platforms and campaigns are extended to social media where appropriate
  • Responsible for maintaining and adhering to the GEICO brand safety guidelines and policies in all social media interactions
  • Helps create social listening reports to inform team and provide culturally relevant creative opportunities

Benefits:

At GEICO, we make sure you have the support and resources to leverage and develop your skills, secure your financial future, and take care of your health and well-being. GEICO continually seeks to provide a workplace where everyone can be their authentic self. To help achieve this goal, we support associate-led Employee Resource Groups that foster a true sense of community. Through GEICO's competitive benefits offerings and various training and development opportunities, we have you covered with our Total Rewards Program* that includes:

  • Premier Medical, Dental, and Vision Insurance with no waiting period**
  • Paid Vacation, Sick and Parental Leave
  • 401(k)
  • Tuition Assistance including Direct Billing and Reimbursement payment plan options
  • Paid Training, Licensures, and Certificates

*Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.

**Coverage begins with the pay period after hire date. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.

GEICO is proud to be an equal opportunity employer. We are committed to cultivating an environment where equal employment opportunities are available to all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability, or genetic information, in compliance with applicable federal, state, and local law. GEICO celebrates diversity and believes it is critical to our success. As such, we are committed to recruit, develop, and retain the most talented individuals to join our team.

This position is remote-eligible but may require limited travel to GEICO offices for important team meetings or program events. GEICO follows federal and state guidance and legal requirements regarding measures designed to limit the spread of COVID-19, including masking and social distancing. Measures may vary by GEICO location.

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