CX and Marketing AI Lead

1 month ago

San Francisco, California, United States Capgemini Full time

Job Title: CX and Marketing AI Lead

Job Location: Hybrid (preferred base location: Atlanta, Dallas, Houston, Chicago, NYC area, San Fran, & Seattle)

Job description: The CX and Marketing AI Lead will have expertise in omni-channel marketing analytics and customer experience. As a subject matter authority in the space, this role will lead and drive the development and implementation of next generation customer experience and customized marketing solutions using the latest AI platforms, Generative AI, and advanced analytics.

Key Responsibilities:

  • Leadership: Lead the development and implementation of data driven customer experience and marketing solutions using industry leading platforms and Generative AI solutions.
  • Solution Design: Work with customers, stakeholders, and suppliers to establish high-level solutions.
  • Craft and develop groundbreaking customer journey, customized marketing and media optimization solutions for B2B and B2C customers.
  • Lead all partnerships with CX and marketing AI platforms.
  • Lead the development and deployment of generative AI models for text generation, including language generation, content creation, and customized marketing.
  • Technical Expertise: Serve as the subject matter expert on Customer Experience technologies and understand complementary technologies including machine learning, natural language processing, computer vision, and other relevant domains. Stay up to date with the latest advancements in AI and recommend suitable technologies for specific use cases.
  • Continuous Learning: Stay current on the latest advancements in conversational AI and generative modeling. Conduct ongoing research and analysis to identify market trends and opportunities.
  • Teamwork: Collaborate with product managers, designers, engineers, and other stakeholders to define requirements, prioritize features, and deliver high-quality solutions. Work closely with data scientists and machine learning engineers to leverage data-driven insights for model development.

Required Skills:

  • Bachelor's degree or higher in mathematics, computer science, artificial intelligence, or a relevant field. Advanced degrees (e.g., Master's, Ph.D.) preferred.
  • Validated experience in deploying and using AI-driven marketing and customer experience solutions.
  • Strong understanding of ML and advanced analytics solutions to optimize marketing campaign strategies, customer targeting, customer experience analytics, performance optimization, and more.
  • Expertise with AI-assisted tools for customer segmentation, predictive analytics, measurement, and personalization.
  • Proficiency in programming languages commonly used in AI development, such as Python, Java, or C++. Experience with AI frameworks and libraries such as TensorFlow, PyTorch, or similar preferred.
  • Strong understanding of natural language processing techniques, including intent recognition, entity extraction, sentiment analysis, and dialogue management.
  • Expertise AI-driven marketing and CX solutions (e.g., Adobe Firefly/Sensei, , Sprinklr) and generative modeling techniques (e.g., GPT, Transformer models) to drive bespoke experiences.
  • Highly preferred: Experience with Technology, Telco, Life Sciences, Media or Retail domains

Life at Capgemini

Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer:

  • Flexible work
  • Healthcare including dental, vision, mental health, and well-being programs
  • Financial well-being programs such as 401(k) and Employee Share Ownership Plan
  • Paid time off and paid holidays
  • Paid parental leave
  • Family building benefits like adoption assistance, surrogacy, and cryopreservation
  • Social well-being benefits like subsidized back-up child/elder care and tutoring
  • Mentoring, coaching and learning programs
  • Employee Resource Groups
  • Disaster Relief

About Capgemini

Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fueled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion.

Get The Future You Want |

Disclaimer

Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.

This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship.

Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact.

Click the following link for more information on your rights as an Applicant

Please be aware that Capgemini may capture your image (video or screenshot) during the interview process and that image may be used for verification, including during the hiring and onboarding process.

Applicants for employment in the US must have valid work authorization that does not now and/or will not in the future require sponsorship of a visa for employment authorization in the US by Capgemini.

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