Global Product Marketing Manager, MR
1 month ago
Job Description Summary
As the Global Product Marketing Manager you will be responsible for the downstream marketing strategy of the related portfolio sub-segment. In particular, the Marketing Manager is responsible for the end to end NPI commercialization process from scope definition (with the Global Product Manager), value proposition and evidence/collateral generation to, commercial deployment, training and funnel creation. The Marketing Manager identifies and develops opportunities for growth, profit margin and market share gain.
GE HealthCare is a leading global medical technology and digital solutions innovator. Our purpose is to create a world where healthcare has no limits. Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
Job Description
Responsibilities
- Achievement of new orders and market share objective for the product (or product segment) through the development and execution of the product marketing plan.
- Performing clinical and industry trend analysis, market share and competitive analysis and win/loss tracking to identify product and commercial strategies for growth.
- Quantifying and prioritizing market opportunity.
- Collecting and prioritizing product introduction and improvement recommendations and analyzing competitive landscape.
- Identifying budget requirements to insure proper execution
- Orchestrating research to assess market and customer environments and to discover unmet needs, buying cycles and personas. Identifying customers' clinical and economic needs, values and desired benefits.
- Building a global market requirements document that prioritizes customer segments and business opportunities.
- Identifying and assess market and distribution risks and developing a plan to mitigate those risks.
- Working with Global Segment Marketing Managers, Region Product Marketing, Product Management, Engineering and Global Design to provide input to the product development roadmap and to develop, test and prototype new product ideas.
- Working with Region Product Marketing to perform installed base analysis in order to define programs needed to improve customer loyalty, share of wallet and retention. Collaborating with Product Management to include these programs on product roadmaps.
- Developing a plan and budget for evidence generation to support selected NPI's and installed base products.
- Developing inputs to support business case for NPI (incl. target pricing) and product positioning
- Defining brand (naming & trademarks), value proposition(s), and competitive positioning claims roadmap for new and existing products.
- Interviewing professional societies and advocacy groups to identify and select KOL's for thought leadership and awareness building. Supports development of regional KOL's in collaboration with Regional Building and executing global product launch plan, including value proposition, segmentation / positioning, target pricing, awareness & advocacy strategies, channel strategy and sales enablement (in coordination with Regional Product Marketing).
- Coordinating development of marketing assets and product training materials (in cooperation with Marketing Services).
- Developing programs that improve the customer experience of the installed base in support of installed base retention.
- Utilizing Gold Standard marketing practices and skills to develop a global marketing plan (portfolio management, marketing strategy, customer segmentation and targeting, positioning and value proposition development, message and market assets development, etc.) to grow global orders and share alternatively, "to support annual business objectives").
- Ensures regional marketing plans are aligned with the global marketing plan and collaborates with regional marketing on selecting the appropriate marketing mix.
- Collaborates with Advertising & Promotion and Communications to develop a communications plan in support of the marketing objective.
- Developing and managing budget needed to execute marketing plan, and ensure timely implementation of programs in marketing plan.
- Creates a global product /portfolio strategy including product positioning and current portfolio.
- Identifies programs needed to enhance customer loyalty and installed base retention.
- Provides input to the product / solutions roadmap.
Qualifications/Requirements
- Bachelor's Degree in Electronic Engineering, or Physics or Marketing or Business Administration or other related fields (MSc or PhD will be an advantage).
- Minimum of 10 years' experience in MR, medical devices marketing or sales or related field
- Leadership skills to lead and/or influence teams and shape/lead growth vision and marketing strategy
- Excellent oral and written communications skills
- Ability to motivate and lead a team of reports
- Strong analytical and process skills
- Influencing skills - ability to motivate individuals and demonstrate organizational influence
Preferred Qualifications
- PhD in biomedical engineering or MR physics
- MR Clinical experience as an industry clinical educator or marketing leader
- Strong communication and influential skills as the role is expected to interact both internally with engineers and externally with high profile customers
- Previous sales or marketing experience in imaging equipment
We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership - always with unyielding integrity.
Our total rewards are designed to unlock your ambition by giving you the boost and flexibility you need to turn your ideas into world-changing realities. Our salary and benefits are everything you'd expect from an organization with global strength and scale, and you'll be surrounded by career opportunities in a culture that fosters care, collaboration and support.
#LI-VS2
#LI-WAU
GE HealthCare offers a great work environment, professional development, challenging careers, and competitive compensation. GE HealthCare is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
GE HealthCare will only employ those who are legally authorized to work in the United States for this opening. Any offer of employment is conditioned upon the successful completion of a drug screen (as applicable).
While GE HealthCare does not currently require U.S. employees to be vaccinated against COVID-19, some GE HealthCare customers have vaccination mandates that may apply to certain GE HealthCare employees.
Relocation Assistance Provided: Yes
-
Global Sourcing Manager
1 week ago
Waukesha, Wisconsin, United States Generac Full timeOverview:At Generac, we are at the forefront of innovation, investing in cutting-edge technologies and expanding our market presence. Our dynamic growth presents exciting career opportunities for individuals who thrive in a challenging and fast-paced environment.Position Summary:The Global Commodity Manager is tasked with the strategic oversight of...
-
Global Sourcing Manager
1 week ago
Waukesha, Wisconsin, United States Generac Full timeAbout Generac:At Generac, we are at the forefront of innovation, actively shaping the market and investing in cutting-edge technologies. Our rapid expansion offers exceptional career advancement opportunities for individuals who thrive in a dynamic, high-performance environment.Position Overview:We are looking for a Global Commodity Manager to take charge of...
-
Staff Software Engineer
4 weeks ago
Waukesha, Wisconsin, United States General Electric Full timeStaff Software EngineerGE HEALTHCARE - Waukesha, WIJob Description SummaryAs a Staff Software Engineer for MR Visualization team, you will be responsible for multiple software projects as technical leader and lead the team from the front in all the technical aspects. Will work on highly complex software projects that require in-depth domain understanding...
-
Global Compensation Senior Leader
2 weeks ago
Waukesha, Wisconsin, United States Generac Power Systems Full timeAbout Generac Power SystemsGenerac is a premier energy technology organization dedicated to fostering a more intelligent world.With over six decades of innovation in energy solutions, Generac has transformed the landscape of power generation, evolving from the pioneer of home standby generators to a comprehensive energy technology solutions provider.Position...
-
Production Equipment Specialist
6 days ago
Waukesha, Wisconsin, United States Aerotek Full timeJob OverviewPosition Title: Production Equipment SpecialistAs a Production Equipment Specialist, you will engage in various roles within the Blending, Cleaning in Place (CIP), and Intake sectors to uphold product excellence and adherence to customer standards and specifications.You will be required to successfully complete all necessary assessments pertinent...
-
Production Support Specialist
6 days ago
Waukesha, Wisconsin, United States Aerotek Full timeJob OverviewPosition SummaryContributed to the manufacturing process by operating machinery, managing material flow, and ensuring efficient production lines.Complied with Good Manufacturing Practices (GMP) to maintain quality standards.Monitored equipment performance and made necessary adjustments to optimize operations.Conducted reviews and inspections of...
-
Retail Event Coordinator
2 days ago
Waukesha, Wisconsin, United States R&M Marketing Full timeJob DescriptionAbout the Role:R&M Marketing is seeking a highly motivated and customer-focused Retail Event Assistant to join our team. As a Retail Event Assistant, you will play a vital role in delivering exceptional customer experiences and driving sales growth for our clients.Key Responsibilities:Customer Engagement: Engage directly with customers in a...
-
Strategic Sourcing Manager
1 week ago
Waukesha, Wisconsin, United States Generac Power Systems Full timeJoin Generac, a premier energy technology organization dedicated to fostering a more intelligent world.With over six decades of commitment to energy advancement, Generac has been at the forefront of innovation. From pioneering the home standby generator sector to evolving into a comprehensive energy technology solutions provider, we continuously strive to...
-
Dairy Production Specialist
7 days ago
Waukesha, Wisconsin, United States Lifeway Foods Inc Full timeJob SummaryLifeway Foods Inc is a leading beverage manufacturer with a strong presence in the market. We are seeking a skilled Dairy Production Specialist to join our team.Key ResponsibilitiesProduct Quality Control: Monitor and inspect products to ensure they meet customer standards and specifications.Equipment Operation: Operate and maintain various...
-
Lead Software Architect
2 weeks ago
Waukesha, Wisconsin, United States GE Healthcare Full timeJob OverviewAs a Lead Software Architect for the MR Visualization team at GE HealthCare, you will take charge of various software initiatives, serving as the technical authority and guiding the team through all technical dimensions.This role involves working on intricate software projects that necessitate a profound understanding of the domain, along with...
-
Solar Project Manager
2 days ago
Waukesha, Wisconsin, United States Actalent Full timeAbout the RoleWe are seeking a highly skilled Solar Project Engineer to join our team at Actalent. As a key member of our engineering and sciences services team, you will be responsible for managing solar construction projects from pre-construction to project closeout.Key ResponsibilitiesManage all financial aspects of projects, including project scheduling,...
-
Production Operations Associate
1 week ago
Waukesha, Wisconsin, United States Aerotek Full timePosition Overview:The Production Operations Associate will be responsible for mastering various roles within the High-Temperature Short-Time (HTST) processing area. This includes tasks related to HTST operations, blending processes, cleaning in place (CIP), and intake procedures to guarantee product integrity and compliance with customer expectations and...
-
Production Manager
3 days ago
Waukesha, Wisconsin, United States Innio LLC Full timeJob SummaryThe Machine Shop Operations Leader - Repair & Overhaul is a critical role within INNIO's Waukesha Gas Engines manufacturing facility. As a key member of the production team, you will be responsible for leading the day-to-day operations of the repair and overhaul production process.Key ResponsibilitiesLeadership and Safety: Promote and maintain a...
-
Dairy Production Specialist
5 days ago
Waukesha, Wisconsin, United States Lifeway Foods Inc Full timeJob SummaryLifeway Foods Inc is a leading beverage manufacturer with a strong presence in the market. We are seeking a skilled Dairy Process Operator to join our team.Key ResponsibilitiesProduct Quality Control: Monitor and inspect filling equipment to ensure product quality and conformity to meet customer standards and specifications.Weight Management:...
-
Creative Marketing Associate
1 week ago
Waukesha, Wisconsin, United States Kalmbach Media Full timeAbout UsKalmbach Media Co. is a dynamic creative marketing agency, and we are currently in search of a Marketing Coordinator to enhance our talented team.This role is pivotal in supporting various client accounts across diverse sectors.We seek a seasoned marketing professional with a strong background in digital marketing. The ideal candidate will thrive in...
-
Marketing and Project Coordinator
2 days ago
Waukesha, Wisconsin, United States Kalmbach Media Full timeAbout the RoleSaturn Lounge, a division of Kalmbach Media Co., is a full-service creative marketing agency seeking a Marketing Coordinator to join our growing team.This position supports ongoing client accounts across a number of industries.We are looking for an experienced marketing agency Marketing Coordinator with emphasis on digital experience. A...
-
Marketing Project Coordinator
1 week ago
Waukesha, Wisconsin, United States Kalmbach Media Full timeAbout UsKalmbach Media Co. is a leading creative marketing agency, and we are on the lookout for a dedicated Marketing Coordinator to enhance our dynamic team.This role is essential in supporting various client accounts across diverse sectors.We seek a skilled marketing professional with a strong background in digital marketing. The ideal candidate will...
-
Senior Mechanical Engineer
3 days ago
Waukesha, Wisconsin, United States Hydro-Thermal Full timeAbout the RoleWe are seeking a highly skilled Senior Mechanical Engineer to join our team at Hydro-Thermal Corporation. As a key member of our engineering department, you will be responsible for leading the design and development of new and existing products, as well as overseeing the implementation of product enhancements and custom projects.Key...
-
Senior Mechanical Engineer
6 days ago
Waukesha, Wisconsin, United States Hydro-Thermal Full timeAbout the RoleWe are seeking a highly skilled Senior Mechanical Engineer to join our team at Hydro-Thermal Corporation. As a key member of our engineering department, you will be responsible for leading the design and development of new and existing products, as well as overseeing the implementation of product enhancements and technical issues.Key...
-
Production Supervisor
3 days ago
Waukesha, Wisconsin, United States Argus Technical Services Full timeJob Summary:Argus Technical Services is seeking a highly skilled and experienced Welding Operations Manager to lead our production team. As a key member of our management team, you will be responsible for overseeing the daily operations of our welding department, ensuring that all production activities are carried out in a safe and efficient manner.Key...