Digital Marketing Manager

2 months ago

Fremont, California, United States Horizontal Talent Full time
Are you skilled in marketing and communications, and are you seeking a new contract in Alameda? Horizontal Talent is helping a collaborative company recruit a Digital Marketing Manager for their team, and the hybrid role comes with an attractive pay rate.

The Digital Marketing Manager will lead the development of digital marketing strategies to support the Client's business via the Internet, extranet, multi-media, and e-commerce. You'll manage the development of cross-division, cross-site marketing features and functions.

To give you an idea of how this Digital Marketing Manager role would look and feel, here are some areas you could expect to work in:
  • Identify opportunities to expand marketing innovation and to effectively leverage existing capabilities across divisions
  • Monitor consumer behavior and conduct marketing research to yield actionable insights to help shape strategy and direction
  • Develop and manage SEO programs with a focus on defining and improving the total value of the Client's online portfolio
  • Manage the execution of short and long-term objectives and tactical plans for marketing Client corporate and cross-division programs
  • Educate, train, and promote digital marketing with corporate and divisional marketing managers and design agencies
We are looking for a Digital Marketing Manager with a Bachelor's degree in marketing or communications and 3-5 years of progressively responsible Marketing experience in healthcare or consumer marketing. Additional qualifications include:
  • Proficiency in email marketing and a previous working knowledge of email channels
  • Excellent copywriting skills with attention to detail
  • Experience in Salesforce Marketing Cloud preferred
  • Experience in marketing to Healthcare professionals in clinics, doctors, hospitals, pharmacies, or the like
  • Familiarity with analytics tools to track campaign performance
In return for your dedication, collaboration and commitment, you'll receive a generous pay rate, joining a welcoming and inclusive culture.

If this contract hybrid Digital Marketing Manager job motivates and inspires you, please apply with Horizontal Talent today. We would be thrilled to hear from you.

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