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Principal Analyst, Marketing Insights
2 months ago
- Use advanced analytics to provide actionable insights that support the day-to-day and strategic decisions of our field marketing, demand generation, and SDR teams. Provide additional insight as to how marketing can support Sales, Customer Success and Partner.
- Champion data-driven decision-making processes and tailor marketing strategies to cater to different markets and customer segments on a global basis
- Drive a unified view of all marketing data sources, providing insights and recommendations to optimize the customer journey and enhance lead generation and nurturing.
- Collaborate with cross-functional teams to ensure all marketing campaigns are informed by solid analytics and tailored to drive demand and support the sales pipeline.
- Implement predictive models to optimize marketing campaigns and targeting efforts
- Stay updated with the latest in marketing technology and analytics, incorporating best practices and innovative solutions where appropriate.
- Mentor and guide junior team members to build their technical and analytical skills.
- Minimum of 7-10 years of experience in marketing analytics, data science, or a related role, preferably within the B2B SaaS industry.
- Proficiency with data visualization tools (e.g., Tableau, Power BI), SQL, and marketing analytics platforms.
- Strong technical skills in data extraction, manipulation, and analysis, using MySQL, Python, R, etc.
- Strong understanding of statistical methods and concepts
- In-depth knowledge of various machine learning algorithms used for predictive modeling
- Excellent understanding of B2B marketing metrics and KPIs.
- Proven track record in transforming data into actionable insights that drive business outcomes.
- Experience mentoring and developing junior analysts.
- Exceptional communication and presentation skills.
- Ability to work in a fast-paced, dynamic environment with cross-functional teams.
- Bachelor's degree in Marketing, Business, Data Analytics, or a related field; Master's degree preferred.
- Innovation is our team's heart-rate; we lead with creativity and embrace continuous improvement as we redefine marketing technology and insights.
- We value knowledge sharing and collective problem-solving, ensuring a supportive environment where every opinion is valued.
- Impact-oriented, we celebrate meaningful contributions that drive the company forward, and we're committed to individual career development.
- Workspaces: We have quiet spaces to take a call or for deep thinking, and other spaces dedicated to collaboration.
- Wellness Reimbursement: This can be put toward wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and more.
- Q Mentor Program: Looking to grow in your career? Get matched with a mentor inside Qualtrics to get meaningful coaching from someone outside your team.
- $1800 Experience bonus to be used for an "Experience" of your choosing