Marketing Manager

1 month ago

Wichita Falls, Texas, United States teamworkonline Full time
Position Description The Marketing Manager will be responsible for developing and executing brand marketing strategies. Specifically, working with internal departments, external agencies and partners, spearheading all advertising and promotional campaigns for the Wichita Thunder. Duties and Responsibilities Duties include, but are not limited to:
  • Develops and implements strategic marketing plans to meet annual sales goals
  • Performs game presentation and works closely with operations staff to ensure all consumer facing marketing and brand elements are presented appropriately
  • Manages, and creates a Marketing Strategy (traditional media, social media, PR)
  • Collaborates with the sales team to create campaigns focused on both growing the new season ticket member base, group, advance, theme, and walk-up tickets
  • Plans and oversees advertising and promotional campaigns which may include TV, radio, print, social and digital marketing in an effort to ultimately drive sales and increase brand affinity
  • Maintains consistent oversight and awareness of campaign results and proactively takes corrective action, as needed, to optimize results
  • Evaluates market trends and adjust strategies to adapt to the changing market and competitive conditions
  • Acts as a liaison with the Partnerships department to ensure the partners of the organization are supporting sales through internal and external partner distribution channels
  • Collaborates with senior management to ensure all creative assets properly reflect the brand and are consistent with marketing and sales objectives
  • Performs other related duties as assigned

Qualifications
  • At least 2 years of experience within the sports, entertainment, advertising or media industries preferred
  • At least 2 years of experience working with media agencies to coordinate delivery of creative assets in accordance with media plans
  • Knowledge of the game of Hockey is preferred
  • Ability to Analyze Data to better understand and target market to clients
  • Must possess a thorough knowledge of the competitive landscape and the brand's competing strengths, weaknesses and market position
  • Demonstrated understanding of how marketing, creative and media work seamlessly to help brand succeed
  • Ability to deliver amidst demanding timelines
  • Ability to organize and oversee multiple priorities and projects simultaneously.
  • Extensive understanding of creative production processes
  • Extensive experience developing digital and social creative solutions
  • Exceptionally strong interpersonal and communication skills
  • Independent, self-motivated and creative

Benefits
Benefits of this job include, but are not limited to:
  • $30,000 salary
  • Lowest living expenses in all of the ECHL
  • Free gym membership
  • 401k match
  • Working within the San Jose Sharks affiliation

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