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Sales Manager, New York State Lead
2 months ago
The ideal candidate is a highly motivated, strategic thinker with a proven track record of success in New York in the spirits (or related) industry.
The SM is responsible for building relationships and brand equity, awareness, and growth of our products with key accounts to achieve sales goals.
This includes driving new distribution, maintaining current shelf placements, executing best in class display, and merchandising activity, securing new drink menus, well, and back bar placements.
The SM acts as the daily brand ambassador with key accounts. The position's focus is the state of New York including focus on priority designated NYC metro area. Market presence for this position is 85%+ with the remainder working from a home office.The SM is responsible for coordination and administration of various sales activities related to:
- Drive account level and distributor engagement strategy for assigned geographic area.
- Achieve depletion and distribution targets across broad market channels and potentially assigned regional chains.
- Off and On premise sales responsibilities, roughly split 60|40.
- Own and grow direct relationships with a targeted number of key accounts across all channels in assigned geographic area.
- Account management to include distribution and volume programming, brand building, training, and awareness, best in class merchandising execution, and detailed reporting.
- Work closely with VP Sales to deliver effective pricing and programming strategies.
- Develop, implement and maintain annual sales plan to execute and achieve daily, weekly and monthly sales targets within designated territory through excellent execution.
- Manage the execution and track performance against the annual marketing plan and brand initiatives.
- Grow market share in geographical territory against key competitive brands in accounts to achieve revenue, profit, and growth targets.
- Track and analyze volume, distribution performance, and the competitive landscape to develop strategies to achieve and overcome sales challenges.
- Own and maintain strong working relationships with Distributor selling teams.
- Maintain regular ride-with schedule with distributor sales reps and managers.
- Hold team meetings and trainings across geographic area.
- Consistently acknowledge and recognize our top performing distributor salespeople.
- Collaborate and communicate with VP Sales on all relevant business opportunities and competitive information on a regular and timely basis.
- Advise of any sales issues or opportunities in assigned geographic area.
- Organize and execute any industry, consumer, and distributor events within assigned area.
- Coordinate and manage promotions agencies to execute in-store tastings.
- Coordinate and execute on premise tastings/trainings, and gin events which may involve evening and weekend work.
- Plan, administer, and operate geographic area within approved expense and promotional budgets.
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