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Social Media Manager
1 month ago
- Build and monitor presence across social networks and identify any emerging platforms.
- Manage, coach, and lead social media team.
- Manage budgets and allocation of funds across social channels while closely monitoring and driving return on investment.
- Execute and manage paid media campaigns across social platforms, ensuring targeting tactics are optimized against relevant performance objectives.
- Determine social media and creative strategy, planning, and implementation of campaigns to deliver against key metrics.
- Generate reporting for performance insight, and clearly communicate results and strategic recommendations to stakeholders.
- Drive the development of social creative across all owned platforms and partner with the creative team.
- Create strategic plans and execute those plans to form compelling content at live events including practice, matches and community events.
- Develop content approval strategy and creation guidelines using the "voice" defined by the Phoenix Rising overall brand so that social media mirrors cohesively with all other marketing.
- Create engaging web/digital content in a real-time environment that can stimulate user interaction, discussion, and engagement.
- Monitor the daily social conversation of fans, other brands, teams, and influencers to engage with the fanbase and gauge social media sentiment.
- Manage and grow the social influencer database, including sports blogs and influencers. Work with these influencers to set up contests, promotions, and sponsorships of events.
- Answer inbound fan messages through social media to ensure fast and high-level customer service.
- Monitoring players' social media accounts and provide photos and content for players to post.
- Assist with special projects and presentations.
- Suggest and implement new features and technologies to develop brand awareness, like promotions, contests, and competitions.
- Advise senior staff on best practices and strategies for social growth.
- Liaise with USL, partners, and others to execute large scale digital activations.
- Capture and distribute high-resolution photos and video for Phoenix Rising FC social accounts and other department usage.
- Supervise social media intern to maintain consistent voice and brand values across social platforms.
- Monitor and evaluate social and digital media trends, content strategy and engagement in sports and media to identify new directions and methods to engage key audiences.
- Accompany team on away matches to capture content for social media channels.
- Perform other duties as assigned.
- Proficient in Adobe Creative Suite and familiarity with photo/video editing.
- Expert in all social media platforms (Facebook, Twitter, Instagram, YouTube, Snapchat, TikTok).
- Experienced in creating and executing a social media strategy across multiple platforms.
- Photography experience with DSLR and mobile phone.
- Exceptional writing, editing, and grammar skills.
- Sense of humor that is pithy but professional.
- Ability to work independently without supervision, be self-directed and demonstrate initiative.
- Strong communication, prioritization, and organizational skills.
- Ability to work long, irregular hours including nights, weekends and holidays and be on-call as needed.
- 3-7 years of experience in social media.
- Previous experience with a professional sports team.
- Familiarity with Phoenix Rising FC. Knowledge of international and American soccer culture.
- Experience in live event coverage.
- Bilingual abilities (English with Spanish).