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Social Media Engagement Specialist

2 months ago

Phoenix, Arizona, United States Serendipit Full time

Are you passionate about leveraging social media to cultivate communities? Do you have a knack for creating captivating content that resonates with audiences? If you find yourself often critiquing brand posts and offering advice to friends on their social media presence, this opportunity is tailored for you.

As a Social Media Engagement Specialist at Serendipit, you will oversee the daily operations of content development for multiple clients, managing both planned and spontaneous posts that enhance community interaction, drive traffic, and elevate brand visibility. Your role will involve crafting and presenting comprehensive strategies to clients, whether they are startups needing to establish their social media presence or established brands seeking to revitalize their content for a broader reach.

Key Responsibilities:

  • Establish and nurture strong client relationships, serving as the primary point of contact to understand their objectives and enhance performance.
  • Design and implement monthly social media strategies that align with overarching marketing goals, utilizing data analysis to refine approaches and identify essential deliverables.
  • Create engaging and persuasive copy that strengthens our clients' social media footprint, fostering meaningful audience interactions.
  • Develop and manage strategies for audience engagement to boost brand recognition and reputation, facilitating impactful interactions with target demographics.
  • Optimize paid social media campaigns by effectively managing budgets, refining targeting, and analyzing performance metrics to maximize engagement.
  • Oversee influencer and user-generated content (UGC) collaborations, from selection to negotiation, to ensure long-term engagement and effective content production.
  • Evaluate campaign success and provide actionable insights for future initiatives.

Qualifications:

  • Bachelor's Degree in Marketing, Communications, Creative Design, or a related field, along with two to four years of relevant experience or equivalent education.
  • Proven ability to foster positive client relationships and manage objectives effectively.
  • Strong understanding of brand identity and voice.
  • Exceptional time management and project coordination skills.
  • Strategic thinker with the capability to identify necessary deliverables.
  • Expertise in social media platforms and marketing strategies.
  • Proficient in performance analysis and optimization using analytics.
  • Visual acuity and graphic design proficiency are essential.
  • Agency experience is preferred but not mandatory.

Join us at Serendipit, where creativity thrives and collaboration is key. We look forward to exploring how you can contribute to our dynamic team.