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Product Marketing Manager

2 months ago

Atlanta, Georgia, United States Good2Grow Full time

Under the direction of the VP of Marketing, this position drives tracking of product success, development strategy, innovation, and renovation road mapping.

Candidates must reside in or around Atlanta to be considered for this role.

Key Skills Required

  • Strong analytical mindset, decision-making and problem-solving skills
  • Ability to influence - communicate clearly and concisely to gain alignment and drive action across varying audiences
  • Strong Excel and PowerPoint skills
  • Time management and project management skills a must
  • Attention to details and dedication to getting things right
  • Maintain high level of organization, time management and project management skills, commitment to follow through, enthusiasm, and motivation

Primary Responsibilities and Essential Functions

Product Portfolio Management

  • Leads consumer insights to deliver deep understanding of consumer interaction with all good2grow product lines to guide development and merchandising strategies
  • Collaborates with the Business Insights and Analytics Team to understand product level performance trends in market and identifies opportunities and risk
  • Establishes product positioning, feature set and consumer experience standards for the good2grow product line
  • Collaborates with supply chain, quality, and R&D teams to lead innovation and renovation projects (establish timelines, coordinates key decision points for project teams, etc.)
  • Partner with communications team to ensure marketing efforts accurately reflects core product level attributes and features
  • Conduct market level competitive analysis on a regularly occurring cadence and identify best practices and trends for good2grow products

Licensed Character Assortment Management

  • Become familiar with the character assortment management process and collaborate with business analytics and licensing teams on character usage recommendations

Manage and develop

  • Manage Marketing coordinator and oversee the initiatives this position is leading
  • Managing good2grow's online presence across all retail partners (retailers and online merchandising sites for brick n mortar retailers)
  • Ensure all product level specifications are accurate and readily available to good2grow's sales and analytics teams
  • Management of good2grow eCommerce channel
  • Creation of in-store merchandising assets and go to market activation of those assets creation of in-store merchandising assets and go to market activation of those assets

Education/Experience

Required:

  • BA in Marketing or Communications
  • +8 years of product marketing/ management experience in a consumer-packaged goods organization
  • Experience with developing and leading consumer insights studies that yield product level insights
  • Experience with developing product level positioning and benefits
  • Track record of successful product launches and/or product renovation initiatives
  • At least 2-3 years of experience in people management
  • Strong written and verbal communication skills
  • Strong data and analytic skills
  • Familiarity with MS office software including (PowerPoint, Excel, Word, etc)

Preferred:

  • MBA in marketing or business management

Characteristics Needed to be Successful

  • We are looking for someone with a passion for service. You don't have to be the loudest voice in the room, but you do have to love coming to work every day and you must have an authentic pride in your work.
  • You must be a resourceful self-starter. If you wait to be told to do something before you do it, this isn't the place for you.
  • We need someone who is adaptable. The pace of change in our business is rapid. We create plans, but we're always ready to shift as needed to accomplish our goals.
  • You must be able to establish and retain trust across the organization. It's a small company - there will be several critical relationships that can mean the difference between success and failure.

About us

good2grow is a children's beverage company based in Atlanta, Georgia. Our mission is to use fun to help kids consume healthier products. And our commitment to this mission has made us a high-growth innovative beverage company, with a large, diverse, and ever-growing set of retail partners. We create better-for-you drinks that give both parents and kids a smile by combining great taste with tons of fun. We partner with some of the biggest names in entertainment including Disney, Universal Studios, Nickelodeon, Hasbro and so many more to top our products with 100s of all of their favorite characters. Our line of products includes snacks, juices, flavored waters, and milks, so there's something to make everybody smile.

Why join us?

good2grow offers a competitive benefits package, including Medical, Dental, Vision, 401(k) with company match, Health Savings Account, Flexible Spending Account, Short and Long Term Disability (along with salary continuation), a robust Parental Leave Policy, Life Insurance, 12 Paid Holidays, plus a generous Paid Time Off package. Through our community involvement and employee engagement initiatives, you will see that we value our employees' experience and the community around us. At good2grow, you will be consistently challenged, and your opportunities will only be limited by your ambition

Our Culture

Not only are our products fun, so is our organization We are visionaries with a growth mindset, built on trust, integrity, and collaboration. Our culture is unmatched, described by our employees as transparent, flexible, inclusive, and team oriented. Other words we've heard used to describe us are empowering, nurturing, relaxed, and high performing. Our goal is for every employee to feel empowered, valued, and part of the good2grow family. Our organization is dedicated to leveraging technology to make our work more efficient and to keep our remote workforce connected. We place value on not only maintaining work-life balance, but also enhancing it by encouraging a culture that understands the importance of each individual's unique circumstances. We are an industrious organization with a penchant for fun