Strategic Product Marketing Specialist

2 months ago

Atlanta, Georgia, United States Cloverly Full time
Job Overview

Product Marketing Manager

Are you ready to contribute to a pioneering initiative aimed at addressing the climate emergency? Cloverly, supported by significant investment, seeks a strategic thinker to spearhead our product marketing initiatives.

We have made substantial progress, with major corporations recognizing the value of our innovative climate action platform. However, as a collective of visionary thinkers and sustainability advocates, we understand that our journey is just beginning. This is where your expertise comes into play.

Responsibilities:

  • Formulating and executing go-to-market strategies to enhance the adoption and revenue of Cloverly's offerings
  • Crafting compelling product messaging and positioning to differentiate our solutions from competitors and resonate with our target demographic
  • Developing buyer personas to inform targeted marketing initiatives
  • Collaborating with cross-functional teams to create materials that support the customer journey, including case studies, testimonials, and product demonstrations
  • Monitoring market trends and competitive landscape to inform our product and marketing strategies
  • Translating product features into customer-centric benefits in partnership with the product team
  • Overseeing product updates and launches, including developing launch strategies and supporting the go-to-market team
  • Delivering exceptional sales enablement support through training and competitive positioning

Essential Qualifications:

  • 5-10 years of experience in product marketing within high-growth B2B startup environments
  • Proven track record in developing and implementing successful go-to-market strategies
  • Ability to articulate and communicate compelling narratives about the company and its products across various platforms
  • Strong communication skills to convert technical concepts into engaging marketing content

We are seeking candidates who are passionate about SaaS product marketing and excel at crafting engaging narratives and executing impactful campaigns in fast-paced environments. If this aligns with your expertise, consider joining Cloverly, where you can make a meaningful impact in the battle against climate change.

A keen interest in environmental sustainability or experience in the Voluntary Carbon Market is advantageous.

Why Choose Cloverly?

  • Exciting growth potential and numerous opportunities for advancement
  • A nurturing culture that promotes personal development and making a positive impact
  • Collaborative colleagues and a supportive work atmosphere
  • Equity options available for all team members
  • Flexible remote or hybrid work options
  • Generous paid time off policy

Application Process:

If this opportunity resonates with you, we encourage you to apply through our online portal. We value diversity and welcome all interested candidates to submit their applications. At Cloverly, we are committed to fostering an inclusive workplace where everyone feels respected and valued.

Cloverly is an equal opportunity employer, promoting fairness and diversity in all aspects of employment.

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