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Product Marketing Manager, Sunbeam

2 months ago

Atlanta, Georgia, United States Newell Brands Full time

Job ID: 765

Alternate Locations: United States-Georgia-Atlanta

Newell Brands stands as a prominent $8.3B consumer goods enterprise, boasting a diverse portfolio of renowned brands including Graco, Coleman, Oster, Rubbermaid, and Sharpie, supported by a workforce of 25,000 skilled professionals globally. Our success is driven by a high-performance culture, a relentless curiosity about the world, and exceptional talent. Our core values—Integrity, Teamwork, Passion for Winning, Ownership & Leadership—are the foundation of our culture and guide our actions as One Newell.

About Sunbeam:

Sunbeam is dedicated to providing comprehensive wellbeing solutions that promote a healthy, vibrant, and fulfilling lifestyle.

For over a century, Sunbeam has been delivering convenient solutions to enhance everyday life. Whether addressing muscle discomfort or joint issues, Sunbeam's trusted pain relief offerings deliver effective hot and cold therapy, enabling you to stay active and enjoy life's precious moments. Leading the way in innovation, Sunbeam creates portable heat therapy solutions that allow for hands-free relief on the move. Sunbeam believes that everyone deserves to feel their best and seize every opportunity life presents. Rethink relief with Sunbeam.

Position Overview:

The Product Marketing Manager role at Sunbeam will play a crucial part in formulating and implementing strategies for future expansion.


• Collaborate across various business units and key functions—Sales, Manufacturing, Sourcing, Distribution, Customer Service, IT, Finance, HR, Legal—as well as centralized support teams to drive profitable sales for Sunbeam.


• Regularly conduct analyses to identify reasons for business line performance, whether successful or lacking, and provide actionable recommendations for growth enhancement.


• Gain insights into the target consumer and their journey. Deliver compelling and persuasive messaging at critical moments to influence purchase decisions and engagement.


• Utilize eCommerce and Direct-to-Consumer data to enhance omnichannel performance.


• Manage the business with a focus on agility and profitability enhancement.


• Spearhead the innovation process to introduce new products that foster category growth and elevate Newell's gross margin.

Key Responsibilities:

  • Assist in the development of the annual brand marketing and business strategy.
  • Contribute to achieving revenue and profit objectives by executing key initiatives effectively and timely.
  • Oversee the Advertising & Promotion budget.
  • Lead the majority of new product and innovation initiatives; collaborate with the Project Management Office to ensure cross-functional readiness for innovation milestones.
  • Partner with finance to deliver precise innovation forecasts; leverage financial insights for decision-making that considers overall impact.
  • Understand the target consumer and ensure all efforts align with their needs.
  • Draft briefs for consumer insights projects; collaborate with the insights team to ensure research is purposeful and actionable; review research outcomes and recommend actions in partnership with the Insights team.
  • Work with sales and customer planning to prepare presentations for key clients and ensure readiness for joint business planning.
  • Utilize analytics on shelf share to inform the innovation pipeline and develop a future portfolio that drives trade-up, increases margins, and enhances shelf presence; improve in-market assortment.
  • Identify top-selling eCommerce products and collaborate with the digital marketing team to create strategies that invest in retailer media and affiliate marketing to boost market share.
  • Evaluate the ROI of events, advertising, and projects; apply data and an ROI mindset to project selection.
  • Analyze promotional events and strategies; collaborate with sales to recommend enhancements to the promotional plan.
  • Research key competitors to understand their pricing and promotional strategies.
  • Support customer teams in unlocking new distribution opportunities (selling decks, sell sheets, samples, etc.).
  • Conduct quarterly in-market store evaluations.
  • Lead the monthly SKU Health Check process to ensure timely deletions and manage new SKU creation to meet targets.
  • Engage in the creative strategy development process.
  • Draft creative briefs for various digital marketing initiatives.
  • Collaborate with the eCommerce and Digital Marketing teams to conduct A/B testing on creative content to quickly identify the most effective materials and invest accordingly.
  • Participate in media mix modeling; apply insights to enhance business performance.

Required Experience/Qualifications:

  • A four-year college degree; MBA preferred.
  • 4-5+ years of experience in brand management.
  • Experience in diagnosing business performance using tools such as ACNielsen, IRI, NPD, or other systems measuring Point of Sale and shipment data.
  • Prior experience in Consumer Packaged Goods (CPG) or a Durables organization.
  • Familiarity with consumer insights and leveraging analytics from primary and secondary research, emerging trends, POS results, and competitor/category actions to drive brand sales leadership.
  • Proven track record of delivering results.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex, and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.