Senior Product Marketing Manager

7 days ago


Atlanta, Georgia, United States Optimize Partners Full time

Job Summary

Optimize Partners is seeking a highly skilled Senior Product Marketing Manager to drive growth across key business segments through creative and strategic storytelling of our popular productivity product. As a key member of our team, you will research, understand the product, and position it to users and the market through the right marketing channels.

Key Responsibilities

  • Develop and execute multi-channel marketing campaigns that drive brand awareness and user adoption, resulting in significant business growth.
  • Define and create the messaging and positioning for one or more of our key customer segments (B2B), and build out compelling content that resonates with our target audience.
  • Enable sales lead generation with creative messaging and materials, including website content, articles, and other marketing collateral.
  • Lead a small team within product marketing, providing guidance and support to ensure successful campaign execution.
  • Analyze marketing metrics, such as retention and conversion rates, to identify areas for improvement and optimize business outcomes.
  • Partner with key stakeholders within sales, product management, customer success, and engineering to define product communications and standardize the product messaging/communication process.

Requirements

  • 4+ years of experience in marketing, product, or customer success, with 2+ years of experience as a product marketing manager for a software technology company, preferably B2B SaaS.
  • Proven understanding of product marketing and its best practices.
  • Exceptional writing and storytelling skills, with the ability to communicate effectively to both B2C and B2B users and potential users.
  • Familiarity with A/B testing and analyzing marketing and sales metrics.
  • People management experience is a plus, but not a requirement.

What We Offer

  • Competitive health, vision, and dental insurance.
  • 401(k) retirement savings plan with employer match.
  • Paid time off.


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