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Director, Programmatic
2 months ago
Salary: $70.00 USD Hourly - $73.00 USD Hourly
Description: Job Description
As a Director of Programmatic, you will play a pivotal role in guiding and directing our programmatic buying team. This team includes Associate Directors, Managers, and a group of new and experienced programmatic specialists who execute campaigns across multiple channels, platforms, and devices, including video, mobile, social, display, and native advertising. Your leadership will extend to cross-departmental work streams, collaborating with Strategy, Planning, Direct Investment, and Analytics to ensure best-in-class execution and exceptional service to our clients. Additionally, you will contribute to practice-level thought leadership and oversee higher-level programmatic deliverables such as SWOT analyses, QBRs (Quarterly Business Reviews), POVs (Points of View), and account-level programmatic roadmaps.
Key Responsibilities
- Programmatic Leadership:
- Provide strategic guidance and leadership to Associate Directors, Managers, and junior staff within the programmatic team.
- Collaborate closely with the Data Science and Analytics team to develop measurement plans for tactical recommendations.
- Knowledge Expansion and Enhancement:
- Continuously expand our knowledge base and enhance our Programmatic offerings.
- Stay abreast of industry trends, emerging technologies, and best practices.
- Account-Level Roadmap Creation:
- Lead the creation of account-level programmatic roadmaps in close coordination with the Data Science teams.
- Ensure alignment with overall business objectives and client needs.
- Client and Brand Engagement:
- Partner with our client and agency brand teams to drive their understanding of programmatic.
- Advocate for the advantages of programmatic and demonstrate our capabilities.
- Integrate programmatic strategies into holistic measurement plans that align optimizable media and brand metrics.
- Standard Methodologies:
- Develop, apply, and share standard methodologies for desk operations, communications, and campaign management across departments.
- Bachelor's degree in a relevant field (e.g., Marketing, Advertising, Business).
- Proven experience in programmatic advertising, including team leadership and strategic planning.
- Strong analytical skills and familiarity with data-driven decision-making.
- Excellent communication and collaboration abilities.
Contact:
This job and many more are available through The Judge Group. Find us on the web at