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Digital Marketing Executive
1 month ago
The Digital Marketing Director is responsible for driving, managing, and executing digital marketing efforts to support Best Graphics Press Inc retail stores and e-commerce sites.The Digital Marketing Director must be a hands-on manager, an astute analyst, and a good strategist.Develop and execute a comprehensive digital marketing strategy aligned with Stew Leonard's strategic objectives, primarily driving customers to our brick-and-mortar locations.Candidate must be able to execute all tactics: SEM, SEO, Website(s) updates/production, ecommerce merchandising, social media (paid and owned), programmatic, content development, and media buying.Work with cross-functional partners to manage Stew Leonard's e-commerce businesses (Stew's e-commerce storefront, catering, and gifts), including business planning, content strategy and development, promotional campaigns, online marketing, web design, customer service, web analytics and technologies.Candidate must be versed in creating and executing marketing campaigns that leverage the appropriate digital channels: Email, streaming audio and video, digital display, email, social, SEO/SEM, programmatic, etc.Experience in Digital Marketing, E-commerce Merchandising and Web Production functions, Search Engine Optimization (SEO), Google Analytics, Paid Search, Social Media, Display, Video, Retargeting, Affiliate Marketing, Content Development, App Marketing, and Product Recommendation Engines.Must be proficient using MailChimp, WordPress, Shopify, Google AdWords, Google Analytics, Microsoft Office.
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