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VP, Demand Partnerships, Exchange

2 months ago

San Francisco, California, United States InMobi Full time

Our Story

Building a new company in the recession of 2007 was no ordinary task. Yet with passion and foresight, we charted our course, helping to transform the way consumers engage with their phones.

Over the last 17 years, InMobi has built a global Advertising Platform that powers our customers' growth by helping them engage their audiences and drive real connections.

InMobi has also built a second unicorn, Glance, which is advancing digital consumption and creating a new wave of disruption. Present on 400M devices across India, SEA, Japan and the US – Glance is one of the largest content platforms globally with~200M daily active users.


The InMobi Story

We like big challenges. Building a new company in 2007 was no ordinary task. As the recession hit, the iPhone was born and launched a revolution. Mobile advertising wasn't yet a thing, other than SMS, and venture capital funding was hard to come by for four guys in India.

Yet with passion, foresight, and conviction – InMobi charted its own course, helping to transform the way consumers engage with their phones and create today's booming app economy wherein consumers now spend 4.2 hours per day.

After fifteen years of innovation, our end-to-end advertising software platform, connected content and commerce experiences have formed a powerful engine for growth that activates audiences, drives real connections, and diversifies revenue for companies around the world.

Our global organization of InMobians are excited to continue discovering and developing impactful technologies that will continue to transform people, businesses, and society across different advertising ecosystems.

Overview

The VP of Demand Partnerships, Exchange, will lead the partnerships function across the buy side (DSPs) of InMobi's largest and fastest growing revenue engine. In this role, you'll be a thought partner to our SVP of Business Development and Partnerships, Chief Business Officer, and head of product for our Exchange. You will work closely with the leaders of all functions across the business (business development, business insights team, sales leaders, product management, engineering, product marketing, and corporate marketing) to thoroughly understand the needs of our demand-side customers, cultivate strong collaborative working relationships with partners, facilitate supply-demand coordination, and analyze and take action on trends in key performance metrics. You will serve as a key catalyst of the strategy for this business and ensure operational excellence across the team to ensure long-term, sustainable growth.

Reporting to you will be approximately 7 team members (3 enterprise demand partner managers and 3-4 SMB partner managers) to deliver against your mission. Most direct reports are based in the US and UK, while some team members are based in India. Please expect some travel on a quarterly basis.

The impact you'll make

Platform strategy:

  • Own the business and growth strategy for programmatic demand on the InMobi Exchange, one of the largest mobile app SSPs in the industry
  • As a core member of the platform leadership team, provide thought leadership to help drive the creation of the product roadmap, with an eye on immediate revenue growth as well as long term strategic value
  • Ensure our platform has the most efficient tools, systems, and processes to drive sustainable growth

Lead the global demand partnerships team (buy side-DSPs)

  • Direct team of ~7 partner managers spread across multiple geographies, responsible for career growth and mentorship
  • Drive the revenue growth and upsell strategy for buy-side partners, direct the team in executing the same
  • Understand client needs, key metrics, and the competitive landscape through market research and data driven insights to continuously improve the client experience and make recommendations for next horizon business opportunities

O&O Monetization and interlocks

  • Coordinate across internal teams and business units to facilitate programmatic monetization of InMobi's O&O properties (Glance), working closely with the respective O&O teams
  • Drive the creation of product-market fit for the O&O portfolio working with the Product Marketing team

GTM and sales influence

  • Partner with global sales teams and BD heads to influence hunting strategy of new clients on the buy side
  • Work closely with the Business Development/sales leadership in optimizing the sales process and monitoring the effectiveness of their efforts
  • Partner with marketing and sales to help drive GTM of new programmatic offerings to agencies and brands, and fuel the development of SPO partnerships

The experience we need

You are passionate not only about solving problems, but about getting to the heart of them in order to solve the best way, not just any way. You have the drive and tenacity to get the job done, and to inspire your team members to do the same. You combine strong analytical skills and rigor with deft client management skills and high EQ.

You have experience of working in an extremely fast-paced and fluid environment where ideas can be obsolete within 6 months or less. You are hands-on in solving business challenges and can prioritize ad hoc tactical asks alongside larger strategic initiatives.

  • 10-15 years of experience leading global teams in ad tech, with significant exposure to mobile and programmatic ad tech ecosystem (buy and/or sell-side)
  • BA/BS degree in a relevant discipline, or equivalent experience. An MBA degree is definitely a plus
  • Ability to be the face of the business in front of executive leadership team and external stakeholders in 1:1 settings and industry settings
  • Experience partnering closely with cross-functional leadership
  • Exceptional communication skills
  • Strong problem-solving and conceptual thinking skills
  • Strong analytical skills, facility with revenue funnel metrics, and well-honed pattern recognition to quickly identify anomalous trends
  • Ability to work in a team and cross functionally across time zones
  • Ability to influence key stakeholders across regions
  • Very strong people management and mentorship skills- a track record of having shaped new leaders

About Us

InMobi is the leading provider of content, monetization, and marketing technologies that fuel growth for industries around the world. Our end-to-end advertising software platform, connected content and commerce experiences activate audiences, drive real connections, and diversify revenue for businesses everywhere. InMobi is a trusted and transparent technology partner for marketers, content creators and businesses of all kinds.

Incorporated in Singapore, InMobi maintains a large presence in San Mateo, CA and Bangalore and has operations in New York, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, London and Dubai. To learn more, visit

Our Purpose
InMobi creates transformative mobile experiences and software platforms to positively impact people, businesses, and societies around the world.

We believe that our innovations at the intersection of artificial intelligence, commerce, and the creator economy will revolutionize the way consumers use their mobile devices. Our mission is to power our customers' growth with innovative content and commerce experiences that help them activate their audiences and drive real connections. How do we do it?

  • An End-to-End Content, Monetization, & Marketing Platform the fuels industry growth
  • AI-Powered Audience Activation for the open content, media and marketing ecosystem
  • New Content and Commerce experiences for a world of connected devices

The base salary (fixed) pay range for this role would range from $213,150 USD to $289,275 USD (min to max of base salary pay range). This salary range is in applicable for our offices located in California and New York*. In addition, an InMobian may also receive variable pay in the form of annual variable bonus or quarterly variable bonus / sales incentive, as deemed per policy, in addition to fixed salary compensation.

*Our ranges may vary basis final location / region / or fully remote roles in accordance to the geographical differentiation in pay scales in the country.

In addition to cash compensation, based on the position, an InMobian can receive equity in the form of Restricted Stock Units. We believe that our employees/personnel should have the ability to own a part of the entity they are a part of. Therefore, the entity employing you may elect to provide such stocks to you. Ownership of stock aids us to treat our employer company as our own and base our decisions on such a company's best interest at heart. To encourage a spirit of shared ownership, we grant InMobians relevant company stock(s). As you contribute to the growth of your company, certain stocks may be issued to you in recognition of your contribution.

A quick snapshot of our benefits:

  • Competitive salary and RSU grant (where applicable)
  • High quality medical, dental, and vision insurance (including company-matched HSA)
  • 401(k) company match
  • Generous combination of vacation time, sick days, special occasion time, and company-wide holidays
  • Substantial maternity and paternity leave benefits and compassionate work environment
  • Flexible working hours to suit everyone
  • Wellness stipend for a healthier you
  • Free lunch provided in our offices daily
  • Pet friendly work environment and robust pet insurance policy - because we love our animals
  • LinkedIn Learning on demand for personal and professional development
  • Employee Assistance Program (EAP)

InMobi is an equal opportunity employer

InMobi is a place where everyone can grow. Howsoever you identify, and whatever background you bring with you, we invite you to apply if this sounds like a role that would make you excited to work.

InMobi provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

InMobi has implemented a mandatory COVID vaccination policy for all employees in the U.S. Employees who are unable to be vaccinated may request an exemption under certain circumstances.

#LI-BM1


The InMobi Culture

At InMobi, culture isn't a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values of thinking big, being passionate, showing accountability, and taking ownership with freedom —guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.

Visit to better understand our benefits, values and more