![Lipscomb University](https://media.trabajo.org/img/noimg.jpg)
Marketing Specialist
2 months ago
Key Responsibilities:
Marketing Campaign Support:
- Assist in the planning, execution, and analysis of marketing campaigns to promote Lipscomb Academy's programs and initiatives.
- Coordinate with various departments to ensure marketing campaigns are aligned with the school's overall strategy.
Web Development & Insights:
- Develop and maintain the school's website, ensuring it is user-friendly, up-to-date, and optimized for performance.
- Utilize web insights and analytics to improve site traffic and user engagement.
- Implement SEO best practices to enhance search engine rankings.
- Manage and optimize Google AdWords campaigns to drive targeted traffic.
Social Media Management:
- Assist in managing and creating content for various social media platforms, including Instagram, Facebook, Twitter, YouTube and LinkedIn.
- Monitor social media trends and provide insights to enhance our social media presence.
- Engage with the online community and respond to inquiries and comments promptly.
Content Production:
- Generate creative ideas and produce engaging copy for various marketing materials, including newsletters, blog posts, and promotional content.
- Collaborate with the marketing team to develop and execute content strategies that align with the school's goals and values.
Graphic Design:
- Create visually appealing graphics for digital and print media, including brochures, flyers, social media posts, and website content.
- Ensure all graphics adhere to the school's branding guidelines and are consistent with the overall marketing strategy.
Project Management:
- Manage and oversee marketing projects for admissions and advancement, ensuring they are completed on time and within budget.
- Coordinate with internal and external stakeholders to ensure seamless project execution.
Visionary & Positive Attitude:
- Bring innovative ideas to the table and contribute to the school's long-term marketing vision.
- Maintain a positive attitude and work collaboratively with the marketing team and other departments.
Flexibility & Adaptability:
- Be adaptable to changing priorities and able to manage multiple tasks and projects simultaneously.
- Demonstrate flexibility in responding to new opportunities and challenges as they arise.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Proficiency in web development, SEO, Google AdWords, and web analytics tools.
- Experience with social media management and content production.
- Strong project management skills with the ability to handle multiple projects.
- Proficiency in graphic design software (e.g., Adobe Creative Suite, Canva, etc).
- Creative thinking and problem-solving abilities.
- Ability to work independently and as part of a team.
- Ability to take tasks to the finish line
- Strong organizational skills and attention to detail.
Qualifications
Education
Bachelors of Marketing (required)
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