Marketing Product Specialist

2 weeks ago

Nashville, Tennessee, United States Alpine IQ Inc Full time
Company Overview:

Alpine IQ is a pioneering company established to create innovative solutions for managing customer data compliance across diverse regulatory landscapes. Our comprehensive suite of tools is designed to enhance, protect, and synchronize consumer experiences both in-store and online.

Our product offerings include a variety of components that integrate seamlessly with high-risk industry-specific third-party services, enabling effective loyalty systems, mobile applications, marketing automation, referral programs, and more.

Position:
Product Marketing Specialist

Location:
Remote/On-site

Role Overview:

The Product Marketing Specialist will play a crucial role in shaping our market entry strategies, ensuring our offerings align with customer expectations, and distinguishing our products in a competitive market.

This position reports to the Senior Marketing Manager and involves close collaboration with multiple teams to enhance product adoption and drive revenue growth.


Key Responsibilities:
  • Develop and Implement Go-to-Market Strategies: Take ownership of the GTM strategy and planning for product launches, including executing marketing campaigns to boost awareness and adoption.
  • Cross-functional Collaboration: Work alongside sales teams, product managers, designers, and marketing specialists to achieve common goals.
  • Product Positioning and Messaging: Craft and refine compelling value propositions and messaging tailored to specific customer personas.
  • Content Development: Collaborate with the Content Marketing Manager to produce case studies, blog entries, product demonstrations, and whitepapers.
  • Sales Enablement: Create sales tools, materials, and training resources to empower the sales force.
  • Market Research and Analysis: Conduct thorough market research to gain insights into customer needs, industry trends, and competitive dynamics.
  • Performance Tracking and Optimization: Assess the effectiveness of marketing strategies and make necessary adjustments.
  • Communication Skills: Exhibit strong written and verbal communication skills for effective product messaging and stakeholder collaboration.
  • Strategic Thinking and Planning: Demonstrate the ability to think strategically and plan effectively.
  • SaaS Industry Knowledge: Possess a deep understanding of the SaaS landscape and business models.
  • Market Data Analysis: Analyze market data and consumer behavior to inform strategies.
  • Creativity and Problem-solving: Exhibit a high degree of creativity and problem-solving skills.

Why Join Us?
  • Innovative Environment: Engage with cutting-edge SaaS products.
  • Collaborative Culture: Be part of a team that values teamwork and professional growth.
  • Professional Growth: Access opportunities for continuous learning and development.
  • Impactful Work: Contribute significantly to shaping our market strategies and driving growth.

How to Apply:

If you are enthusiastic about product marketing and eager to contribute to the growth of innovative SaaS solutions, we encourage you to apply by submitting your resume and a cover letter that outlines your experience and suitability for the role.

We offer a comprehensive benefits package including Medical, Dental, Vision, and ancillary benefits, 401(k) Company Match, Unlimited PTO, Paid Parental Leave, Virtual Events, and more.

Join us in this exciting journey and explore the endless possibilities

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