Digital Marketing Manager

2 months ago

Remote, Oregon, United States Blackline Full time

Get to Know Us:
It's fun to work in a company where people truly believe in what they're doing
At BlackLine, we're committed to bringing passion and customer focus to the business of enterprise applications.
Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility, and we are committed to delivering innovative solutions and services to empower accounting and finance leaders around the world to achieve Modern Finance.
Being a best-in-class SaaS Company, we understand that bringing in new ideas and innovative technology is mission critical. At BlackLine we are always working with new, cutting edge technology that encourages our teams to learn something new and expand their creativity and technical skillset that will accelerate their careers.
Work, Play and Grow at BlackLine
Make Your Mark:
Under general direction, the Digital Marketing Manager is responsible for planning, managing, coordinating, and executing BlackLine's global content syndication program. This role collaborates with Solutions Marketing, Regional Marketing Teams, and Brand Teams to ensure alignment of the sponsored content strategy.
The ideal candidate will have a prove n track record , of managing global content syndication, across a portfolio of external vendors, ability to deliver programs, at scale that drive conversions, and follow best practice for content alignment of buying behaviors.
This role is offered on an initial 12 -month contract basis, of 40 hours a week, with the possibility to extend as business needs and priorities develop.
You'll Get To:

  • Plan, implement, test, and measure content syndication campaigns to drive engagement and conversions
  • Collaborate with internal marketing teams to plan, execute, and optimize content syndication campaigns
  • Manage day-to-day performance of regional campaigns through a centralized platform, Integrate
  • Manages and forecasts lead volume for sponsored content, and expectations and fulfilment of the contract.
  • Negotiates, maintains , communicates, and executes the vendor contracts
  • Oversee and coordinate a portfolio of external vendors to ensure alignment with our marketing goals and strategies
  • Analyze and create audience segments in line with campaign needs, matching buying stages to the target audience and content
  • Rapidly iterate on strategy based on data-driven findings
  • Compiles and analyses performance metrics to assess and to inform ongoing content syndication strategy.
  • Collaborate closely with regional and strategic teams to ensure content syndication supports the larger integrated marketing campaigns

What You'll Bring:

  • 2 + years of experience in digital marketing or demand generation within a B2B SaaS/Tech environment.
  • Extensive knowledge of building and managing content syndication programs
  • Proven experience managing relationships with content creators and third-party agencies.
  • Demonstrated ability to track and centralize campaign performance across multiple regions and audience segments .
  • Proficiency in CRM reporting tools, such as Salesforce and Tableau .
  • Preferred experience with digital platforms (6Sense and Integrate )
  • Ability to derive trends and insights from data analysis.
  • Skilled at managing multiple projects simultaneously, collaborating across functions, and maintaining focus on objectives .
  • Proactively resolves or escalates issues to ensure campaign delivery goals are met.
  • Collaborative team member with excellent communication and interpersonal skills.

We're Even More Excited If You Have:

  • Experience with Integrate , Dreamdat a , and Coupa

Thrive at BlackLine Because You Are Joining:

  • A technology-based company with a sense of adventure and a vision for the future. Every door at BlackLine is open. Just bring your brains, your problem-solving skills, and be part of a winning team at the world's most trusted name in Finance Automation
  • A culture that is kind, open, and accepting. It's a place where people can embrace what makes them unique, and the mix of cultural backgrounds and varying interests cultivates diverse thought and perspectives.
  • A culture where BlackLiner's continued growth and learning is empowered. BlackLine offers a wide variety of professional development seminars and inclusive affinity groups to celebrate and support our diversity.

BlackLine is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, race, age, religious creed, national origin, physical or mental disability, ancestry, color, marital status, sexual orientation, military or veteran status, status as a victim of domestic violence, sexual assault or stalking, medical condition, genetic information, or any other protected class or category recognized by applicable equal employment opportunity or other similar laws.
BlackLine recognizes that the ways we work and the workplace itself has shifted. We innovate in a workplace that optimizes a combination of virtual and in-person interactions to maximize collaboration and nurture our culture. Candidates who live within a reasonable commute to one of our offices will work in the office at least 2 days a week.
#LI-CJ1
Salary Range:
USD $104, USD $140,000.00
Pay Transparency Statement:
Placement within this range depends upon several factors, including the applicant's prior relevant job experience, skill set, and geographic location. In addition to base pay, BlackLine also offers short-term and long-term incentive programs, based on eligibility, along with a robust offering of benefit and wellness plans.

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