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Senior Digital Marketing Specialist

3 months ago

Remote, Oregon, United States Monte Carlo Full time

About the role:
As Monte Carlo's Sr. Digital Marketing Specialist, you will be responsible for the development, execution and optimization of digital marketing campaigns that drive conversions across our paid and organic channels.
In this role, you will be an individual contributor responsible for creating and orchestrating global digital campaign plans from scratch, including but not limited to:

  • Directly managing our digital channels such as Google Ads, Linkedin, Facebook, and more.
  • Building and evolving the keyword strategy for paid with an eye to increasing the conversions of brand-sourced inquiries.
  • Assuming full responsibility for the execution of end-to-end enterprise paid channels that support our business objectives: generating new leads that result in the achievement of pipeline, opportunity, and revenue objectives globally.
  • Applying analytics and insights to better profile and target prospects, driving continual optimization to deliver higher quality responses and improve conversion rates all along the funnel
  • Measuring and reporting on campaign results to cross-functional stakeholders.
  • Identifying opportunities for improvement and roadblocks early and often to capitalize or course-correct as needed through metrics analysis and program optimization.
  • Building audience-centric strategies with associated core messaging maps alongside our broader Marketing team.
  • Drive innovation and experimentation in digital marketing tactics to stay ahead of industry trends and leverage new growth opportunities.

We're looking for:

  • A self-starter who is comfortable working in a high-growth, rapidly changing environment.
  • A marketer with excellent attention to detail and strong research, data management, and analytical skills with the ability to analyze data and respond accordingly.
  • A strong communicator who is comfortable working with a wide array of technical and non-technical stakeholders.

Your experience includes:

  • 3-4 years of experience in performance marketing or digital marketing.
  • Deep knowledge of B2B paid channels, such as Google Ads, Linkedin Campaigns Manager, Facebook Ads and more.
  • Ability to build well thought out strategic briefs to kick-off campaigns to cross-functional digital teams (email, web, social, advertising, etc.) and creative (writers, designers, external agencies, etc.)
  • Strong results orientation, and project management. The ability to manage multiple on-going projects with various stakeholders
  • Expertise with the following systems is a plus: Hubspot, 6sense, , Google Analytics, and Linkedin
  • Strong analytical skills and a high comfort level with analytics platforms are necessary. Must be able to build, interpret, and communicate key results to stakeholders.
  • Startup experience is a plus.

#LI-REMOTE
#BI- REMOTE
About Monte Carlo
As businesses increasingly rely on data to power digital products and drive better decision-making, it's mission-critical that this data is accurate and reliable. Monte Carlo, the data reliability company, is the creator of the industry's first end-to-end Data Observability platform. Named an Inc. Best Workplace for 2024, a DBTA Readers Choice for Best Data Observability Solution for 2024, a G2 Best Product for 2023, and the "New Relic for data" by Forbes, we've raised $236M from Accel, ICONIQ Growth, GGV Capital, Redpoint Ventures, IVP, and Salesforce Ventures. Monte Carlo works with data-driven companies like Fox, Pepsico, Amazon, American Airlines, and other leading enterprises to help them achieve trust in data.
Come As You Are
Equality is a core tenet of Monte Carlo's culture. We are committed to building an inclusive global team that represents a variety of backgrounds, perspectives, beliefs, and experiences.
Monte Carlo is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
We are proud to be recognized for our world-class employee experience:
Monte Carlo Named an Inc. Best Workplace for 2024
Monte Carlo Named A Top 20 ORG For Venture Capital Funded Companies, Spring 2024
Monte Carlo Named A Top 5 ORG in San Francisco, Spring 2024
Data Quality Startup Monte Carlo Is A Unicorn After Fourth Funding Round In Two Years