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Senior Manager, Digital Content Amplification

2 months ago

Boston, Massachusetts, United States Fidelity Investments Full time

Job Description:

The Role

Are you passionate about finding the best digital channel mix to deliver messages through? Do data-informed decisions fuel the strategies you develop? Join the Digital Content Amplification team to amplify content and messages in a synchronized way across digital channels, and directly lead recurring email/SMS marketing communication programs that provide relevant and timely content to our audiences. Blend your digital marketing expertise with a test and learn approach to drive engagement and deliver an optimized experience to our audiences.

The Expertise and Skills You Bring

  • Lead and deliver recurring email marketing communications programs that keep advisors aware and engaged with the Fidelity brand, drive client retention and positive brand perception, and cross-sell new products and solutions
  • Define email marketing strategies including audience targeting criteria, subscription and opt-in methods, governance processes, frequency, personalization, and content
  • Establish and monitor recurring email marketing communication objectives, KPIs, and testing
  • Willingness to take action to drive initiatives forward, challenge conventional thinking and propose and implement new, more efficient ways of doing work
  • Facilitate content planning, selection, calendaring, and amplification across social, web, etc.
  • Understand and demonstrate the latest capabilities in marketing automation, marketing journey builder, and the connection between direct marketing and lead cultivating
  • Maintain an open and collaborative test and learn approach across marketing channels with an emphasis on optimizing content, tactics, and channel mix to improve business outcomes
  • Expertise in all aspects of marketing strategy, customer adoption/utilization, and digital marketing
  • Ability to effectively collaborate across the Marketing team and with business partners
  • Excellent communication, interpersonal and presentation skills
  • A sense of urgency, integrity, and purpose with a strong sense of accountability owning successes and failures
  • Exceptional organizational skills, consistently setting and meeting deadlines, prioritizing or re-prioritizing, and using outstanding judgement in engaging collaborators and senior resources
  • Ensure internal, public, and client-facing materials are in-compliance
  • Minimum Bachelor's Degree, advanced degree a plus.
  • 5+ years of experience working in financial services or related technology industry in a direct marketing strategy, inbound marketing, or digital marketing role
  • Business to Business and Wealth Management market experience a plus

The Team

The Digital Content Amplification team is part of the Fidelity Institutional (FI) Digital Engagement campaigns and content marketing team with a focus on delivering excellent client experiences through our digital channels. We are focused on keeping clients and prospects engaged with our content and building positive brand recognition. We are committed to building a team culture where individuals can grow and flourish.

Certifications:

Category:

Marketing

Fidelity's working model blends the best of working offsite with maximizing time together in person to meet associate and business needs. Currently, most hybrid roles require associates to work onsite all business days of one assigned week per four-week period (beginning in September 2024, the requirement will be two full assigned weeks).