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Senior Account Director, Digital Advertising

2 months ago

Boston, Massachusetts, United States Gupta Media Full time
Position Overview

Salary:
Gupta Media is seeking a Senior Account Director to enhance our Media Department at a senior level. If you possess a passion for media and marketing, along with substantial experience in steering results-oriented campaigns across e-commerce, branding, live events, lead generation, and more, we would like to connect with you.

Founded two decades ago, Gupta Media operates on the principle that advertising can significantly leverage our clients' businesses. Initially focused on the entertainment sector, particularly live events and recorded music, we have expanded our reach to include major brands and sports organizations. Our clientele spans globally, with a growing local presence in both B2B and B2C sectors, covering various campaign, content, and branding projects.

While we function as an advertising agency, our deliverables merge strategic consulting, media planning and buying, creativity, and advanced analytics. We take pride in our innovative, competitive, and disruptive approach within the digital landscape, having developed tools and strategies that enhance digital marketing effectiveness.

As the Senior Account Director, you will play a pivotal role in our media management team, bringing a fresh outlook and proven expertise that will enable you to swiftly adapt to our strategies. Your key responsibilities will include:


Client Relationship Management

You will oversee global operations for high-priority clients, which entails regular communication and occasional travel to foster and maintain enduring partnerships.

Team Leadership

In your capacity as Senior Account Director, you will lead a team comprising Analysts, Coordinators, and Associate Account Directors, ensuring their performance meets the campaign objectives. You will also contribute to their recruitment, training, and ongoing professional development as we strive to cultivate a top-tier team.

Strategic Development

As a leader within our Media team, you will cultivate and sustain expertise in the digital platforms we utilize, providing insights and analyses on the campaigns under your supervision. By staying abreast of the latest trends in digital marketing, emerging platforms, and advancements in programmatic advertising, you will actively contribute to shaping our internal strategies for new platforms and assist clients in facilitating testing.

Qualifications and Skills

  • A Bachelor's degree or higher, preferably in Marketing, Advertising, Business, Economics, or a related field;
  • Over 10 years of experience in an agency environment;
  • Proficiency in Facebook Ads and Google Ads is essential, with familiarity in Snap Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager being advantageous;
  • Demonstrated experience managing complex clients with annual media budgets exceeding $2 million;
  • Strong analytical skills;
  • Experience in leading a team of direct reports;
  • A high degree of enthusiasm and professionalism;
  • Curiosity, which is a vital trait for every role within our organization.

At Gupta Media, we are committed to continuous improvement in all aspects of our work, including fostering a diverse and inclusive environment that values a wide range of backgrounds, experiences, and ideas.