Marketing Content Specialist

6 days ago


Boston, Massachusetts, United States Boston Consulting Group Full time
About the Role

We are seeking a highly skilled Digital Content Strategist to join our Marketing team at Boston Consulting Group. As a key member of our global team, you will play a critical role in developing and implementing strategic content initiatives that drive business outcomes.

Key Responsibilities
  • Develop and curate high-quality content across digital channels to engage our target audience and drive business results.
  • Collaborate with cross-functional teams to distill complex information into compelling narratives and visualizations.
  • Work closely with stakeholders to understand business objectives and develop content strategies that align with our marketing goals.
  • Stay up-to-date with industry trends and best practices in content marketing, and apply this knowledge to continuously improve our content offerings.
  • Manage and maintain our content management system (CMS) to ensure seamless content deployment and updates.
  • Work with our analytics team to track and measure the effectiveness of our content initiatives and make data-driven recommendations for improvement.
Requirements
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2-4+ years of experience in content marketing, digital communications, or a related field.
  • Proven track record of developing and executing successful content strategies that drive business results.
  • Excellent writing, editing, and visual design skills, with the ability to adapt to different tone and style guidelines.
  • Strong analytical and problem-solving skills, with the ability to interpret data and make recommendations for improvement.
  • Experience with content management systems (CMS), web analytics tools, and project management software.
  • Ability to work independently and collaboratively as part of a global team.
About Boston Consulting Group

Boston Consulting Group (BCG) is a global management consulting firm that helps organizations solve complex business problems and drive growth. We have a long history of innovation and have been at the forefront of many industry trends. Our Marketing team is a key part of our business, and we are committed to delivering high-quality content that engages our target audience and drives business results.



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