Manager, Media Relations

3 weeks ago


Boston, Massachusetts, United States IPG DXTRA Full time

We are seeking a strong. You love the thrill of the pitch, building relationships with media, and constantly immersing yourself in pop culture/trends. As a Manager, you will have the opportunity to work on various top tier brands in various consumer categories.

Develop a strong understanding of the client's business and target audience, and work with strategists and creative team members to deliver solutions that meet program objectives
Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
Develop strategic messaging for clients and support creation of media plans and proposals that take an integrated approach to driving awareness with target audiences
Leverage influencers (e.g. advocates, bloggers/vloggers and other relatable voices) to impact clients, their brands and marketing goals.
Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels
Support creative ideation on a consistent basis
Serve as a role model to team members
Participation in office-wide initiatives, seminars and meetings to further professional learning and development
Actively participate in agency development and assist with new business

– align talent strategies to drive business goals
– client focus and ability to build trust and rapport across all levels
– exhibit relentless pursuit for new and innovative talent strategies
– build strong relationships at all levels across the organization
– ask probing questions; anticipate and address critical talent gaps and needs
– possess sound judgment and savvy in navigating and resolving complex talent and organizational issues

Bachelor's Degree in Marketing, Communications, Public Relations
4 to 5 years' relevant experience
Media relations experience



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