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Media Planner/Buyer
2 months ago
About the Role
We are seeking a highly skilled Media Planner/Buyer to join our team at Allen & Gerritsen, Inc. As a Media Planner/Buyer, you will be responsible for planning, buying, and managing media campaigns for our diverse range of clients across various industries.
Key Responsibilities
- Planning
- Conduct market research and analysis to identify new media opportunities and evaluate vendor proposals
- Develop and implement media plans that meet client objectives and budget requirements
- Assist with budget planning and forecasting
- Conduct channel and audience research to optimize media mix and targeting
- Develop and maintain client presentations and reports
- Buying
- Create and manage insertion orders and vendor contracts
- Assist with negotiations and vendor management
- Respond to vendor inquiries and client requests
- Trafficking
- Translate media plans into trafficking documents and ensure campaign launch
- Work with project management and analytics teams to develop and maintain campaign trafficking sheets
- Manage campaign setup and execution in Google Campaign Manager
- Assist with campaign optimization and measurement
- Campaign Management
- Monitor and report on campaign performance and budget pacing
- Conduct billing operations duties, including actualization and reconciliation
- Develop and maintain campaign optimization strategies
Requirements
- Bachelor's degree in Advertising, Marketing, Communication, Media, or equivalent relevant experience
- 1+ year of media planning and buying experience in an agency or brand setting
- Hands-on digital media trafficking experience
- Experience building campaigns in Facebook Ads Manager
- Proficiency in Microsoft Excel and/or Google Sheets
- Excellent attention to detail and communication skills
Preferred Qualifications
- Self-starter and independent thinker
- Strong math skills and problem-solving abilities
- Experience in Google Campaign Manager and Google Analytics tagging
- Proficiency in Microsoft Office and/or Google product suite
- Ability to thrive in a fast-paced, dynamic environment
About Us
Allen & Gerritsen, Inc. is a fiercely independent agency that values creativity, innovation, and making a positive impact. We are committed to creating a diverse and inclusive environment and are proud to be an equal opportunity employer.