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Senior Media Account Executive

2 months ago

Boston, Massachusetts, United States Gupta Media Full time
Position Overview

Salary:
Gupta Media is seeking a Senior Media Account Executive to enhance our Media Department at a senior level. We are looking for individuals who are enthusiastic about media and marketing, with a wealth of experience in directing successful, results-oriented campaigns across various sectors including e-commerce, branding, live events, and lead generation.

Founded two decades ago, Gupta Media operates on the principle that advertising can significantly amplify our clients' business outcomes. Initially focused on the entertainment sector, particularly live events and recorded music, we have expanded our reach to collaborate with major brands such as Amazon and Fender, as well as sports organizations like LA Galaxy and Washington Commanders. Our client portfolio spans globally, with a growing local presence across both B2B and B2C sectors, engaging in campaign, content, and branding projects.

While we are an advertising agency, our deliverables merge strategic consulting, media planning and buying, creativity, and advanced analytics. We take pride in our innovative, competitive, and disruptive approach within the digital landscape, having developed tools and strategies that enhance digital marketing effectiveness.

As a Senior Media Account Executive, you will play a pivotal role in our media management team, bringing a fresh outlook and proven expertise that will enable you to seamlessly integrate into our strategic framework. Your key responsibilities will include:


Client Relationship Management

You will oversee global operations for high-priority clients, which entails regular communication and occasional travel to foster and strengthen enduring partnerships.

Team Leadership

In your capacity as Senior Media Account Executive, you will lead a team comprising Analysts, Coordinators, and Associate Account Directors, ensuring they excel at every phase of the campaign. You will also contribute to their recruitment, training, and ongoing professional development as we strive to cultivate a top-tier team.

Strategic Insight Development

As a leader within our Media team, you will cultivate and maintain expertise in the digital platforms we utilize, offering insights and analyses on the campaigns under your supervision. By staying abreast of the latest trends in digital marketing, emerging platforms, and advancements in programmatic advertising, you will actively contribute to shaping our internal strategies for new platforms and collaborate with clients to facilitate testing.

Qualifications and Skills

  • A Bachelor's degree or higher, preferably in Marketing, Advertising, Business, Economics, or a related field;
  • Over 10 years of experience in an agency setting;
  • Proficiency in Facebook Ads and Google Ads is essential, with familiarity in Snap Ads Manager, TikTok Ads Manager, and LinkedIn Campaign Manager being advantageous;
  • Demonstrated experience managing complex clients with annual media budgets exceeding $2 million;
  • Strong analytical skills;
  • Experience in leading a team of direct reports;
  • A high degree of enthusiasm and professionalism;
  • Curiosity, which is a vital trait across all roles within our organization.

At Gupta Media, we are committed to continuous improvement in all aspects of our work, including fostering a diverse and inclusive environment that values a wide range of backgrounds, experiences, and ideas.