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Senior Marketing Manager, Life Sciences
2 months ago
Join PatientPoint to be part of a dynamic team committed to empower better health. As a leading digital health company, we innovate to positively impact patient behaviors. Our purpose-driven approach offers an inspirational career opportunity where you can contribute to improving health outcomes for millions of patients nationwide.
Location: Cincinnati, OH
Hybrid Schedule: 3 days in office /2 days at home weekly
Job Description:
We are looking for an experienced, results-driven Senior Marketing Manager to develop and execute comprehensive marketing strategies to drive demand for our life sciences side of business. This person will have a deep understanding of digital marketing as well as a strong background in product marketing to successfully run campaigns that drive awareness, acquisition and revenue growth. You will work closely with the Product and Sales teams to develop a deep understanding of the needs of various audience segments, key personas and buying process. You will also be responsible for planning, organizing and equipping sales teams with marketing resources that help generate new prospects and advance existing opportunities.
Primary Duties Include, but Are Not Limited to:
- Develop and execute demand generation programs to drive leads and sales pipeline growth
- Collaborate with product, sales and other cross-functional teams to develop integrated marketing campaigns and programs
- Develop and execute marketing campaigns, programs and supporting content used in both online/digital and offline environments
- Articulate the value proposition of products, capture features and benefits and translate these details into compelling messaging and content
- Enable sales with relevant marketing materials, including sell sheets, presentation decks, email templates and training
- Communicate with and educate sales team regarding new and planned marketing activities
- Track and analyze marketing performance metrics and optimize programs accordingly
Desired Skills and Experience:
- 7+ years of direct experience in marketing within a healthcare or life sciences setting
- Bachelor's degree in Marketing, Business Administration or related field
- Proven track record of developing and executing successful marketing strategies and campaigns that drive business results
- Expertise in digital marketing channels and tactics
- Expertise in product marketing strategy and execution, including product positioning, messaging and go-to-market planning
- Highly developed training, presentation and written communication skills
- High adaptability and flexibility, including the ability to manage deadline pressure, ambiguity and change
- Excellent communication, collaboration and interpersonal skills, with the ability to effectively communicate with stakeholders at all levels
- Experience with Salesforce and/or Pardot a plus
About PatientPoint:
PatientPoint is a leading digital health company that connects patients, healthcare providers and life sciences companies with the right information in the moments care decisions are made. Our solutions are proven to influence patient behavior and improve health outcomes, driving value for all stakeholders. Across the nation's largest network of connected digital devices in 35,000 physician offices, PatientPoint solutions empower better health for more than 750 million patient visits each year.
Latest News & Innovations:
- PatientPoint hosted the first-ever Upfront dedicated to Point-of-Care. Read more
- Learn about our recent achievement in being name 2024 Top Workplace. Read more
- Dive behind-the-scenes of PatientPoint's vibrant culture with our Founder & CEO. Read more
What We Offer:
We know you bring your whole self to work every day. That is why we are committed to providing modernized benefits and cultural perks to our teammates. We offer competitive compensation, comprehensive and affordable benefits, flex time off to rest and charge, where applicable, a hybrid work model, mental & emotional wellness resources and coaching, 401K and more.
PatientPoint recognizes that privacy is important to you. Please read the PatientPoint privacy policy, we want you to be familiar with how we may collect, use, and disclose your information. Employer is EOE/M/F/D/V
