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Digital Media Trading Senior Manager

2 months ago

Cincinnati, Ohio, United States Procter & Gamble Full time

Job Title: Digital Media Trading Senior Manager

Company: Procter & Gamble

Job Overview

The Digital Media Trading Senior Manager is a key role within the US In-House Media team at Procter & Gamble, responsible for overseeing the implementation of digital media strategies. As the US Digital Media Trading Manager, you will lead the execution of digital media campaigns, focusing on audience & inventory strategy and campaign optimizations to achieve business goals.

Key Responsibilities

  • Oversee the execution of digital media campaigns across programmatic platforms, ensuring seamless integration with business objectives.
  • Develop and implement strategic programmatic campaigns based on data-driven insights, driving business growth and revenue.
  • Optimize campaigns to meet category goals and best practices, leveraging expertise in digital media trading.
  • Collaborate with the media team and agencies to ensure effective campaign management, aligning with Procter & Gamble's brand vision.
  • Monitor campaign performance and provide recommendations for optimization, utilizing data analytics and market trends.
  • Stay up-to-date on programmatic developments and industry trends, applying knowledge to drive business success.

Requirements

  • Bachelor's Degree in a relevant field, such as Marketing, Business, or Communications.
  • 4-5+ years of experience as a programmatic trader, with a proven track record of success.
  • Experience with DV360 and YouTube campaigns, demonstrating expertise in digital media trading.
  • 2+ years of management experience, with a strong ability to lead and motivate teams.
  • Strong analytical and math skills, with proficiency in MS Word, Excel, and PowerPoint.
  • Passion for programmatic trading and media, with a commitment to staying current on industry trends.

Working Conditions

This is a full-time position, requiring a strong work ethic and dedication to delivering results.

Compensation

The salary range for this position is $120,000 - $143,000 per year, commensurate with experience.