Category Insights Director
1 week ago
Feldkamp Marketing, a premier broker specializing in Kroger, is seeking a seasoned Category Insights Manager to lead our category management and insights efforts. In this leadership role, you will be responsible for analyzing Kroger-specific data, uncovering actionable insights, and guiding strategic initiatives that drive category growth.
Key Responsibilities- Lead category management and insights efforts by analyzing Kroger data and providing guidance to the analyst team to inform strategic decisions for our clients.
- Translate complex data into actionable insights that influence marketing and sales strategies, product development, and category growth.
- Utilize the full suite of Kroger and broader market analytical tools, including 84.51 (Market6/Stratum), JDA (Blue Yonder), IRi (Circana), and PowerBI to provide deep insights into category performance.
- Present findings to key stakeholders, both internally and externally, with a clear and compelling narrative that drives action.
- Collaborate with cross-functional teams to ensure insights are integrated into broader business strategies and drive results.
- Stay on top of industry trends and emerging analytics tools, continuously improving our approach to data-driven decision-making.
- 5+ years of relevant experience in category management, insights, or analytics, preferably within the consumer-packaged goods (CPG) industry.
- Expertise with Kroger-specific data and tools, including Market6/Stratum), JDA (Blue Yonder), IRi (Circana), and PowerBI.
- Strong analytical skills with the ability to extract insights from complex data sets and communicate them clearly to both technical and non-technical audiences.
- Proven leadership experience, with the ability to manage multiple priorities and drive cross-functional collaboration.
- Excellent presentation and communication skills, with a track record of influencing senior leadership and external clients.
- Bachelor's degree in business, marketing, data analytics, or a related field. Master's degree preferred.
Feldkamp Marketing is a trusted Kroger broker with nearly four decades of specialized experience. We pride ourselves on fostering a culture of collaboration, innovation, and empowerment, ensuring our team thrives while delivering exceptional results for our clients.
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