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Omnichannel Marketing Strategist

4 months ago

Remote, Oregon, United States Dotdigital Full time
About Us

The Company: Dotdigital is a thriving global community of passionate, dedicated professionals, committed to the collective success of the organization and its clients. Our core principles of innovation, teamwork, and client-focused solutions drive us to approach challenges with a growth mindset and take ownership of our work. At Dotdigital, collaboration and curiosity pave the way for meaningful connections and learning opportunities with diverse peers. Our work environment encourages knowledge sharing, fosters exploration, and cherishes creative ideas. Combined, these guide us towards a shared vision in which brands around the world exceed customer expectations through the adoption of responsible marketing practices.

The Product: Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigital, marketers can seamlessly unify, enrich, and segment customer data. Breaking down data silos, Dotdigital streamlines decision-making and paves the way for marketing creativity that delivers customer engagement at scale. With powerful AI capabilities, Dotdigital makes it easy to automate deeply personalized experiences across web, email, SMS, WhatsApp, chat, push, social, ads, and more.

About the Role
  • Act as a subject matter expert on omnichannel marketing strategies, with a primary focus on SMS and MMS.
  • Provide guidance and support to clients on the development and execution of omnichannel marketing campaigns, including email, social, paid search, and onsite personalization.
  • Collaborate with the sales and account management teams to identify opportunities for upselling and cross-selling Dotdigital's services to current clients and prospects.
  • Deliver high-quality training and workshops to clients and internal teams on best practices for omnichannel marketing strategies.
  • Monitor industry trends and best practices to ensure our clients' marketing strategies remain competitive and up-to-date.
  • Develop and maintain strong relationships with clients, providing exceptional customer service and support.
  • Work closely with the product and development teams to provide feedback and insights on customer needs and feature requests.
About You
  • Proven experience in omnichannel marketing, with a strong focus on SMS and MMS marketing.
  • Knowledge of various digital marketing channels, including email, social media, paid search, and onsite personalization.
  • Familiarity with marketing automation platforms, such as Dotdigital, Fresh Relevance or similar tools.
  • Strong presentation and communication skills to deliver training and workshops to clients and internal teams.
  • Ability to stay up-to-date with industry trends and best practices in omnichannel marketing.
  • Experience working with sales and account management teams to identify upselling and cross-selling opportunities.
  • Ability to collaborate with product and development teams to provide customer feedback and insights.
  • Strong analytical and problem-solving skills, with a data-driven approach to marketing strategy development.

Why Us

Don't just take our word for it - hear what your future colleagues have to say about working in our team:

My experience at Dotdigital has been truly rewarding. I appreciate not only my immediate team's camaraderie but also the broader collaboration across departments. Colleagues from every corner of the business are eager to support each other in achieving personal goals and contributing to the company's overall success. Our clients consistently express their satisfaction with our platform, and our forward-looking roadmap, coupled with continuous product upgrades, sets us apart from competitors. I firmly believe that anyone joining Dotdigital would find themselves immersed in a vibrant culture and a remarkably supportive team.

Alex G - Customer Success Manager
Interview Process
  • 15min Screening Call with Team Talent
  • 1st stage: 30 min Zoom interview with our Director of Customer Success & Professional Services
  • 2nd stage: 30 min Zoom interview with our General Manager – Americas
  • Final stage: 1 hour Zoom interview inc. task with Director of Customer Success & Professional Services, General Manager – Americas, and a member of our HR team

Some of Our Global Benefits
  • Parental leave
  • Medical benefits
  • Paid sick leave
  • Dotdigital day
  • Share reward
  • Wellbeing reward
  • Wellbeing Days
  • Loyalty reward

Salary: $80k to $100k


DEI commitment

As an equal opportunities employer we are committed to equality in all its practices with regard to race, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. If you have any additional requirements or adjustments to assist an application then please don't hesitate to contact us and advise us how we can best support you.


Legal statement

No agencies/recruiters please. We are only accepting applications directly from the applicants. If you are a recruiter, please refrain from reaching out to our staff about this position. Anything contrary will be treated as unsolicited approach under the applicable data protection law.