Interactive Marketing Manager

1 month ago

Los Angeles, California, United States University of Southern California Full time
Interactive Marketing Manager

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Communications

Los Angeles, California

The University of Southern California is one of the world's leading private research universities. Situated in the heart of Los Angeles, USC is home to the College of Letters, Arts and Sciences, and 22 academic schools and units. It is the region's prominent institution for the arts, technology, medicine, and business. USC's University Communications department seeks an interactive marketing manager to manage digital campaigns for University Communications.

The Interactive Marketing Manager is responsible for overseeing the execution of digital campaigns that promote the university's mission. As the department's marketing technologist, the manager should have significant experience utilizing digital applications and web-based software for content management, SEO, email, video, social media, affiliate marketing, and analytics. They should also have significant experience managing email marketing campaigns (preferably with Salesforce) with a propensity for utilizing data to advise strategy and experience working on medium to large scale website redesigns.

Accountabilities

  • Reporting to the Director of Digital Strategy, the incumbent will manage daily marketing operations and supervises assigned staff. Contributes to the development of marketing and communications goals, objectives, plans, and strategies. Aids in identifying target markets. Manages and supports digital projects from start to finish.
  • Subject matter expert for email/CRM marketing: monitors campaign performance, AB testing, implement strategies for optimization, maintains lists for deliverability, manages the email creative build, develops strategic solutions to grow email marketing engagement.
  • Plans, implements, and oversees the department's marketing activities. Establishes marketing goals, objectives, and strategies. Develops both short-term and long-term marketing plans for the department. Manages a portfolio of internal clients, including long-term initiatives and annual or semi-annual signature events and campaigns.
  • Design and produce marketing reports for departmental and university purposes. Investigates trending digital platforms for the department and develops new online distribution channels to engage the university's expanding audience.
  • Supervises paid media campaigns for optimization, understands KPIs and standard digital reporting metrics to enhance campaign effectiveness and budget ROI.
  • Oversees relationships from affiliations with USC's information technology services, internal partners, and third-party partnerships.
  • Designs and manages programs to promote department services and products within the university community and to the public. These initiatives include scalable digital campaigns incorporating email, web, search engine marketing (SEM), affiliate advertising, and both paid and organic social media. Additionally, develops and manages direct mail, advertising, community relations, promotional activities, special events, and more.
  • Produce and distribute publications and promotional materials for department marketing and public relations. Evaluates and analyzes emerging digital products in the market for potential organizational adoption to achieve communication goals.
  • Develops and allocates the marketing budget for the department and individual projects. Oversees third-party products (channels and software) used by University Communications, owns the department's adoption roadmap, and informs the team of any changes that might affect processes
  • Develops and implements market research tools or uses existing ones to gather information essential for department products and services. Plans and conducts surveys as needed.
  • Screens and hires vendors to produce marketing materials and achieve marketing objectives. Monitors activities of peer institutions, analyzes the university's online performance, and provides measurable outcomes and clear recommendations to executive leadership. Advises and mentors junior team members and campus colleagues on digital marketing best practices.
  • Develops and manages department marketing calendar. Determines schedules and deadlines for production and distribution of marketing activities and publications.
  • Performs other duties as assigned.

Qualifications

  • Bachelor's degree in marketing, communications, or related field is required; an advanced degree is a plus but not required.
  • Minimum five years of experience in digital marketing, digital product management, or related fields, experience working in higher education or similar large non-profit organization a bonus, or combined experience/education as substitute for minimum education.
  • Expertise in implementing data-driven strategies across platforms (ex. Google Analytics, Salesforce) to optimize an audience-centric campaign.
  • Deep understanding of paid media ecosystem a must, including social media, SEM, creative and audience targeting, and platform campaign optimization.
  • Experience managing web or digital product redesign or launch.
  • Strong analytical, project management, and decision-making skills.
  • Excellent verbal, organizational, and technology skills.
  • Experience working with 3rd Party agencies/partners.
  • Knowledge of leading CMS platforms such as WordPress a must with familiarity with basic HTML.

The annual base salaryrangefor this position is $108, $109, When extending an offer of employment, the University of Southern California considers factors such as (but not limited to) the scope and responsibilities of the position, the candidate's work experience, education/training, key skills, internal peer equity, federal, state, and local laws, contractual stipulations, grant funding, as well as external market and organizational considerations.

In addition, the successful candidate must also demonstrate, through ideas, words and actions, a strong commitment to USC's Unifying Core Values: integrity, excellence, diversity, equity and inclusion, well-being, open communication and accountability.

The University of Southern California is an Equal Opportunity Employer

Minimum Education: Bachelor's degree, Combined experience/education as substitute for minimum education.
Minimum Experience: 5 years.
Minimum Field of Expertise: Thorough knowledge of marketing and management. Knowledge of the principles, practices, concepts, methodology, and techniques of marketing. Demonstrated verbal and written communication skills. Demonstrated creative and artistic skills.

REQ Posted Date: 07/18/2024

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USC is an equal opportunity, affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other characteristic protected by law or USC policy. USC will consider for employment all qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Initiative for Hiring ordinance.

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