Market Research Strategy
3 weeks ago
Blue Cross and Blue Shield of Minnesota is one of the most recognized and trusted health care brands in the world with 2.5 million members. We're committed to reinventing health care to improve health for our members and the community. We hope you'll join us.
How Is This Role Important to Our Work?
This position is responsible for leading market research initiatives and strategic alignment processes to expand customer experience (CX) insights across the organization and support cross-functional activation. Key responsibilities include identifying strategic research opportunities, co-developing comprehensive learning plans, leading research deployment, managing research vendor engagements, developing actionable insights, curating insights summaries for socialization, informing activation strategies, and providing thought leadership to internal partners. This position will apply expertise in customer experience to delve deeply into customer needs and inform opportunities to transform the customer experience.
A Day in the Life:
Leads primary market research by developing research designs, using robust quantitative and qualitative methodologies, managing vendor engagements when applicable, analyzing results, and developing reports and presentations to internal clients and senior leadership.Co-develops learning plans and leads deployment agendas for each line of business, research calendars, and quarterly research summaries to ensure strategic alignment and member understanding across teams.Translates research findings into actionable insights and recommendations. Informs and supports socialization strategies to activate key stakeholders across the company.Collaborates with cross-functional teams and CX partners to inform activation strategies and measure experience improvement impacts.Develops and maintains expertise in a wide variety of research methods (e.g., interviewing, surveys, focus groups, online panels, segmentation, usability, ethnography studies, UX, journey mapping, etc.). and applies the most effective combination to meet strategic objectives.Establishes and manages a pool of high-quality research vendors with a broad range of approaches and expertise. Guides vendor engagements and seeks out new capabilities in order to expand our toolset with best-in-class solutions.Leverages secondary research to evaluate the market landscape. Researches and analyzes market characteristics, emerging issues, and trends to support primary research.Manages multiple projects simultaneously with agility & flexibility (manage project timelines, budget, deliverables).Maintains a research repository and related artifacts to support research operations for strategic activation and data informed decision-making.Nice to Have:Bachelor's degree.Masters degree preferred.Required Skills and Experiences:7+ years of related professional experience. All relevant experience including work, education, transferable skills, and military experience will be considered.2+ years health plan, health care or retail health experience.Ability to lead end-to-end research processes and delivery to internal partners.Solid quantitative and qualitative primary research expertise on various research applications including segmentation, large tracking studies, focus groups, product development, brand tracking, advertising research and ideation.Ability to derive insights from data and information to inform the organization.Proven track record at building recommendations that leverage customer knowledge to drive business strategy and success.Strong written and verbal communication skills; experience presenting strategic insights to Executive Leadership.Demonstrated presentation and storytelling skills to all audience levels.Ability to lead complex projects and influence cross-functional partners.Collaborative mindset and attention to detail.Proficient in MS Word, PowerPoint, Excel, and Access applications.Working knowledge of market research vendors and methodologiesMake A DifferenceBlue Cross is an Equal Opportunity and Affirmative Action employer that values diversity. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on race, color, creed, religion, sex, national origin, genetic information, marital status, status with regard to public assistance, disability, age, veteran status, sexual orientation, gender identity, gender expression, or any other legally protected characteristic.
Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to
All roles require a high school diploma (or equivalency) and legal authorization to work in the U.S.
Blue Cross and Blue Shield of Minnesota and Blue Plus are nonprofit independent licensees of the Blue Cross and Blue Shield Association.
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