Sr Marketer, Demand Generation Activation

1 month ago

Eagan, Minnesota, United States Thomson Reuters Full time

As a Senior Marketer on the Demand Generation Activation team, you will partner with Legal Campaign Planners and stakeholders across the wider marketing organization to activate, optimize and measure marketing programs to fuel growth in Thomson Reuters. You will coordinate and be accountable for a wide range of essential activities necessary to execute and optimize multi-channel initiatives, while keeping Thomson Reuters customers front and center.

About the Role

In this opportunity as Senior Marketer, Demand Generation Activation, you will:

  • In close collaboration with campaign planning and marketing strategy, help build and execute the tactical strategy to support quarterly/annual campaign plans that will generate demand for Legal products and services in order to meet qualified lead and revenue targets.
  • Orchestrate the development of integrated channel initiatives and tactics includingpaid digital, paid social, nurture, email, events and more.
  • Project manage all campaign deliverables to ensure programs are executed in a timely manner to support monthly and quarterly goals.
  • Coordinate set-up and flow of information required by content marketing, solutions marketing, and centralized demand generation teams to fully activate planned campaigns; ensure dates and deliverables are met.
  • Understand the customer journey to help create and execute tactics that are aligned to each stage of the buyers' journey, with an eye towards delighting customers and creating seamless, frictionless customer experiences that effectively attract, nurture, and qualify new leads and accelerate opportunities for Sales.
  • Activate on provided budgets; help to forecast and track spend and to achieve high ROI.
  • Work to identify and memorialize best practices and learnings to fuel the development of playbooks.
  • Own tasks and deliverables (big and small) needed to develop and implement marketing programs.
  • Creatively problem solve as needed to ensure smooth and timely program execution.
  • Work with cross-functional team to evaluate and report on campaign performance.
  • Delivery of effective marketing funnel, from lead to closed sale
  • Managing Partner SLAs
  • Meet and improve performance benchmarks by tactic.
  • Marketing budget activation and management
  • Maintain or exceed quality expectations.

About You

You're a fit for the role of Senior Marketer, Demand Generation Activation if your background includes:

  • BA or BS degree in marketing or related field required.
  • 4+ years of experience in marketing activation strategy, channel implementation and optimization
  • Strong project management skills; outstanding communicator
  • Ability to manage multiple deliverables simultaneously.
  • Paid digital experience and success strongly desired.
  • Strong collaboration, teamwork and relationship building skills across multiple levels and functions in the organization.
  • Skilled at learning and leveraging new tools, processes, and systems (e.g. 6Sense, Workfront and Anaplan)
  • Good understanding of modern demand generation technologies and systems
  • Passion for accurate follow-through of program details (while still maintaining team speed)
  • Team player with a growth mindset and track record of proactively helping teams achieve objectives.

#LI-JK3

What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

  • Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected
  • Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
  • Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
  • Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters cafe networking.
  • Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
  • Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on

As a global business we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

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