Senior Manager, Product Marketing

2 months ago

Eagan, Minnesota, United States Thomson Reuters Full time

Thomson Reuters is looking for a creative, product-focused, and data-driven marketing professional to support our product marketing efforts for the industry's leading GenAI Assistant, CoCounsel. The Senior Manager, Product Marketing will provide strategic and tactical marketing support for CoCounsel. This position will work closely with sales, sales enablement, product development, inbound product marketing, and other stakeholders to effectively define personas, create value propositions and messaging, sales enablement tools and marketing assets to support the growth goals of the business.

A successful candidate will have demonstrated experience promoting technological advanced product lines, able to move quickly and adapt to a changing environment and will be effective at building relationships.

About the Role
In this opportunity as Senior Manager, Product Marketing, you will:

  • Develop and implement marketing programs promoting CoCounsel including value propositions, messaging, storytelling, persona definition, sales enablement tools, presentations and other assets as needed.
  • Develop revenue driving go-to-market plans aligned with commercial and product strategies and with defined success metrics.
  • Collaborate with key stakeholders to drive go-to-market activities for product launches.
  • Own the development of customer-facing product assets, including collateral, ads, video, presentations, etc.
  • Manage the creative process for new assets from creative brief through review and approval of design, layout and copy.
  • Develop product positioning, storytelling, competitive assessments, customer segmentation to build brand equity
  • Manage multiple projects simultaneously with accuracy, attention to detail, and a focus on results
  • Assist in development of marketing claims and review with cross-functional team
  • Stay up-to-date with market trends, competitive landscape, and industry best practices to drive continuous improvement and innovation in product marketing efforts

About You
You're a fit for the role of Senior Manager, Product Marketing if your background includes:

  • 5+ years of product marketing related experience, including SaaS and/or GenAI products
  • Demonstrated ability to develop B2B marketing programs that drive results
  • Impeccable writing skills and storytelling with ability to simplify complex information and ideas
  • Innovative self-starter, not afraid to take risks
  • Creative thinker with a customer centric mindset.
  • Thrives in a collaborative, fast-paced environment with a proven track record of results
  • Can set priorities and be flexible in changing environment.
  • Collaborative team player with the ability to work cross-functionally and influence stakeholders at all levels.
  • Able to adapt and work effectively with a variety of situations, individuals, or groups
  • Must demonstrate the capability to think at a high level as well as analyze details when necessary

#LI-JK3

What's in it For You?
You will join our inclusive culture of world-class talent, where we are committed to your personal and professional growth through:

  • Hybrid Work Model: We've adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected
  • Wellbeing: Comprehensive benefit plans; flexible and supportive benefits for work-life balance: flexible vacation, two company-wide Mental Health Days Off; work from another location for up to a total of 8 weeks in a year, 4 of those weeks can be out of the country and the remaining in the country, Headspace app subscription; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
  • Culture: Globally recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
  • Learning & Development: LinkedIn Learning access; internal Talent Marketplace with opportunities to work on projects cross-company; Ten Thousand Coffees Thomson Reuters cafe networking.
  • Social Impact: Ten employee-driven Business Resource Groups; two paid volunteer days annually; Environmental, Social and Governance (ESG) initiatives for local and global impact.
  • Purpose Driven Work: We have a superpower that we've never talked about with as much pride as we should - we are one of the only companies on the planet that helps its customers pursue justice, truth and transparency. Together, with the professionals and institutions we serve, we help uphold the rule of law, turn the wheels of commerce, catch bad actors, report the facts, and provide trusted, unbiased information to people all over the world.

Do you want to be part of a team helping re-invent the way knowledge professionals work? How about a team that works every day to create a more transparent, just and inclusive future? At Thomson Reuters, we've been doing just that for almost 160 years. Our industry-leading products and services include highly specialized information-enabled software and tools for legal, tax, accounting and compliance professionals combined with the world's most global news services - Reuters. We help these professionals do their jobs better, creating more time for them to focus on the things that matter most: advising, advocating, negotiating, governing and informing.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments that celebrate diversity and inclusion. At a time when objectivity, accuracy, fairness and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

Accessibility

As a global business, we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity/Affirmative Action Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law.

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More information about Thomson Reuters can be found on

As a global business we rely on diversity of culture and thought to deliver on our goals. To ensure we can do that, we seek talented, qualified employees in our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under country or local law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

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