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Senior Marketing Activation Specialist
2 months ago
We are seeking a highly skilled Senior Marketing Activation Specialist to join our Demand Generation Activation team at Thomson Reuters Holdings Inc. As a key member of our marketing team, you will play a critical role in driving business growth through the development and execution of strategic marketing campaigns.
Key Responsibilities- Partner with cross-functional teams to build and execute tactical marketing strategies that support quarterly and annual campaign plans.
- Develop and implement integrated channel initiatives and tactics, including paid digital, paid social, nurture, email, events, and more.
- Project manage campaign deliverables to ensure timely execution and meet monthly and quarterly goals.
- Coordinate the setup and flow of information required by content marketing, solutions marketing, and centralized demand generation teams.
- Understand the customer journey to create and execute tactics aligned with each stage of the buyer's journey.
- Activate on provided budgets, forecast and track spend, and achieve high ROI.
- Identify and memorialize best practices and learnings to fuel the development of playbooks.
- Own tasks and deliverables needed to develop and implement marketing programs.
- Creatively problem-solve to ensure smooth and timely program execution.
- Work with cross-functional teams to evaluate and report on campaign performance.
We are looking for a highly skilled and experienced marketing professional with a strong background in marketing activation strategy, channel implementation, and optimization. The ideal candidate will have:
- A BA or BS degree in marketing or a related field.
- 4+ years of experience in marketing activation strategy, channel implementation, and optimization.
- Strong project management skills and outstanding communication abilities.
- The ability to manage multiple deliverables simultaneously.
- Paid digital experience and success is strongly desired.
- Strong collaboration, teamwork, and relationship-building skills across multiple levels and functions.
- Skilled at learning and leveraging new tools, processes, and systems.
- A good understanding of modern demand generation technologies and systems.
- A passion for accurate follow-through of program details while maintaining team speed.
- A team player with a growth mindset and a track record of proactively helping teams achieve objectives.
As a Senior Marketing Activation Specialist at Thomson Reuters Holdings Inc., you will have the opportunity to work in a dynamic and inclusive culture that values diversity, equity, and inclusion. We offer a comprehensive benefits package, flexible work arrangements, and opportunities for professional growth and development. You will be part of a team that is passionate about creating a more transparent, just, and inclusive future.
