Marketing Manager

2 months ago

Eagan, Minnesota, United States Blue Cross and Blue Shield of Minnesota Full time
About Blue Cross

Blue Cross and Blue Shield of Minnesota is one of the most recognized and trusted health care brands in the world with 2.5 million members. We're committed to reinventing health care to improve health for our members and the community. We hope you'll join us.

Mgr Marketing

Marketing Manager

How Is This Role Important to Our Work:

The Marketing Manager is responsible for strategies and initiatives that drive growth and retention across Commercial Markets, Public Sector, and Labor Group health plan products. Leading an internal team of marketing strategists, they will develop and successfully implement multi-channel marketing plans in support of segments' annual growth plans via product marketing campaigns, promotional materials, lead generation initiatives, and other B2B engagement tactics.

You will work closely with a variety of business partners within and outside of Marketing to define, strategize, develop, and implement innovative programs and solutions that will acquire new customers and deepen existing customer relationships. This role applies strategic problem solving methods and frequently transitions from strategy creation to development of go-to-market assets and campaign implementation activities. This position reports to the Director of Marketing.

A Day in the Life:

Leads development and execution of robust marketing strategy for health plan products that are sold through B2B channelsPartners closely with Sales and Product teams to translate business goals into marketing objectives, plans, and deliverables to drive enrollment growth; leads best-in-class Marketing Planning and Review processesMeasures and optimizes marketing performance, through both traditional and digital channels, using data to evaluate program results and seek new opportunities for refinement and growthRecommends new opportunities to leadership and uses synthesized information that clearly communicates key takeaways to influence decisionsDirects marketing team work to support strategic plans, translates offerings into value propositions, and delivers compelling and differentiated messaging; engages Creative team early with informed briefs and works closely with agency and vendor partnersOversees and helps prioritize critical projects and workstreams with marketing team, synthesizing and integrating efforts to improve results and efficienciesManages the Marketing budget for accountable segments, with an organized approach to tracking and ensuring alignment with growth objectivesPartners with Commercial and Marketing leadership on strategic initiatives, serving as a trusted and effective internal consultantInterviews, hires, and manages associates to build a collaborative team, following required EEO and Affirmative Action guidelinesConducts performance evaluations, and ensures Associates receive timely feedback, mentorship, training, and career developmentSets the tone for a culture that supports our values: Put the customer first, be remarkable, succeed together, own it, find a better way, and do the right thing.Nice to Have:Bachelor's or Master's degree.Experience in MN markets.Relevant health plan experience.Required Skills & Experiences:5+ years of marketing and/or health plan, professional experience. All relevant experience including work, education, transferable skills, and military experience will be considered1 year+ of staff and/or project team leadership experience; experience operating in a cross-functional environment with a variety of collaboratorsStrong understanding of health insurance businessExpert knowledge in the areas of marketing strategy, sales enablement, customer engagement, digital and print advertising, product promotion, sales channels, communications planning, and marketing measurementProven experience with B2B marketing, lead generation, and digital and channel marketing; track record of successfully developing and completing marketing and communication plans, campaigns, and deliverablesAbility to understand and apply relevant market research and financial information to ensure informed and robust segmentation, targeting, and positioning; strong critical and system thinking skillsDemonstrated ability to evaluate communications and creative concepts against business objectives, providing constructive and specific direction for changes/editsExcellent verbal and written business communication skills, including the ability to simplify and summarize complex information, and create and deliver professional presentations to senior leadership and external audiencesExcellent collaboration and relationship management skills, including the ability to work with a wide variety of people and personalities, and effectively facilitate group discussions and decision-makingDemonstrated leadership and interpersonal skills for managing and developing staff, leading cross-functional teams, and working with business partners, customers, and vendorsMake A Difference

Blue Cross is an Equal Opportunity and Affirmative Action employer that values diversity. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on race, color, creed, religion, sex, national origin, genetic information, marital status, status with regard to public assistance, disability, age, veteran status, sexual orientation, gender identity, gender expression, or any other legally protected characteristic.

Reasonable Accommodation for Job Seekers with a Disability: If you require reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please direct your inquiries to

All roles require a high school diploma (or equivalency) and legal authorization to work in the U.S.

Blue Cross and Blue Shield of Minnesota and Blue Plus are nonprofit independent licensees of the Blue Cross and Blue Shield Association.

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