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Marketing and Communications Business Partner Consultant

4 months ago

Minneapolis, Minnesota, United States Allina Health Full time

Number of Job Openings Available:

1

Date Posted:

May 21, 2024

Department:

Internal Communications

Shift:

Day (United States of America)

Shift Length:

8 hour shift

Hours Per Week:

40

Union Contract:

Non-Union

Weekend Rotation:

None

Job Summary:

Provides counsel to assigned business partners on marketing and communications strategy. Evaluates competitive landscapes and target audiences to find strategic position and growth potential. Develops and executes strategic marketing communication plans. Thinks in terms of solutions that blend marketing, communications, brand strategy, technology, creative and data to drive desired perceptions and behaviors for both consumers and employees.

Key Position Details:

  • This is a Hybrid position.
  • Will report onsite based on business needs.

Job Description:

Principal Responsibilities

  • Consulting.
    • Serves as a strategic partner to business unit/ system office project teams to deliver effective marketing and communications that support business objectives and drive and/or maintain consumer growth and volumes as well as employee engagement.
  • Strategic planning.
    • Supports and drives the development of plans and strategies for general campaigns and business unit needs.
    • Proactively partners with appropriate communication vehicle owners to deploy communications.
  • Writing and Materials Production
    • Creates messaging and materials for project-based assignments and regular ongoing communication needs.
    • Partners with leaders to translate key business issues and priorities into messages that are understood by/resonate with audiences at all levels.
    • Connects themes and use relationship-oriented messaging/storytelling that contributes to a culture of transparency.
    • Ensures company brand, graphic identity and writing style guide requirements are maintained in visual and written materials.
  • Process and support.
    • Helps to oversee communication channels and processes.
    • Contributes to processes that help enhance structures and process improvements in communications prioritization, measurement, and deployment.
  • Crisis Management
    • Participates in crisis communications on-call rotation.
  • Other duties as assigned.

Key Competencies

  • Strong oral and written skills and the ability to produce high quality communications and strategies in plain language.

Required Qualifications

  • Bachelor's degree in Marketing, Communications, Public Relations or related field
  • 5 to 7 years with experience in internal/external communication and/or change management communications

Preferred Qualifications

  • Media relations and/or external communications

Physical Demands

Sedentary:
Lifting weight Up to 10 lbs. occasionally, negligible weight frequently

Allina Health is committed to providing Equal Employment Opportunities to all employees and applicants. EO M/F/Disability/Vet Employer.