Marketing Strategy Manager

3 weeks ago

Lehi, Utah, United States Podium Full time

At Podium, our mission is to help local businesses win. Our lead conversion platform, powered by AI and integrations, helps local businesses convert leads faster, communicate easier, and make more sales. Every day, thousands of local businesses utilize our review management, communication, marketing, and payments products.

Our work and focus on helping local businesses thrive has been recognized across the industry, including Forbes' Next Billion Dollar Startups, Forbes' Cloud 100, the Inc. 5000, and Fast Company's World's Most Innovative Companies.

At Podium, we believe in fostering a culture that thrives on hiring and developing exceptional talent. Our operating principles serve as a compass, guiding daily behavior and decision-making, and ensure we hire people who will thrive at Podium. If you resonate with our operating principles and are energized by our mission, Podium will be a great place for you

As a Marketing Strategy Manager for Podium's AI products you will lead critical marketing initiatives aimed at accelerating marketing-driven bookings. We seek an exceptional problem solver, operator, and communicator who can execute swiftly and drive accountability across functions. The ideal candidate is a "do-er" eager to make a significant impact in high-visibility areas, passionate about diverse responsibilities—from strategy development to product positioning to content writing to campaign execution to project management.

Your primary responsibility will be leading Podium's marketing for its rapidly growing suite of AI Employee products- see product video link below- ensuring marketing exceeds monthly AI booking targets. You will serve as the cross-channel owner of Podium's AI marketing efforts, acting as the central link among marketing channel owners, product, and sales teams.

The AI Employee that gets more leads and makes more money.

Additional focus areas include an assortment of other strategic marketing projects that are critical to marketing success and that unlock incremental bookings or attainment against other core KPIs. For instance, you may take on optimizing marketing to increase the penetration of its customer base of Podium Phones—an important product for retention.

Strategy & Implementation: Lead the comprehensive strategy and implementation of Podium's AI Employee marketing plan, ensuring the team exceeds ACV targets and continuously grows its impact. Evangelize and drive accountability with stakeholders to achieve goals.
Execution: This role is as much about execution as it is about strategy. A successful candidate will wear many hats, roll up sleeves and execute in a variety of ways needed to achieve marketing objectives.
Drive Product Alignment: Be the expert on all aspects of Podium AI, including product roadmap, features, integrations, and pricing. Establish operating rhythms that keep stakeholders informed of critical updates.
Crystallize AI Positioning: Collaborate with Brand, Product, and Sales to refine the positioning of Podium's AI Employee at macro and vertical levels. Understand key selling points and barriers, crafting persuasive and effective messaging.
Optimize Marketing: Audit current strategies, identify high-impact opportunities. Support channel owners and execute campaigns directly to address.
Develop Podium's AI thought leadership presence by developing and execution on a thoughtful LinkedIn and social content strategy.
Performance Monitoring and Optimization: Track KPIs to assess marketing strategy effectiveness. Analyze data to identify improvements and optimize efforts.
Content Enablement: Equip marketing and sales teams with content, claims, stats, tools, and training to effectively market and sell AI Employee. Collaborate with content, brand, and product teams to develop materials from first-party data and customer insights.
Share Progress: Communicate strategy, progress, and insights to cross-functional leaders and the executive team.

Balance AI Marketing with Strategic Projects: Tackle strategic projects that unlock incremental ACV and enhance team impact. Serve as a versatile contributor across the business.
Conduct Analysis: Drive valuable insights and implement new tactics that generate healthy revenue.
Identify Opportunities: Explore high-potential marketing programs to expand impact, such as enhancing the Podium Phones customer base, amplifying the referral program, or transitioning the webinar/training program to a programmatic model.

Alignment with our operating principles, embodying a "founder mentality." You are motivated to make a significant business impact, execute at high velocity and are never satisfied with the status quo.
A desire for a role balancing strategy and analysis with implementation and execution. Willingness to wear many hats, roll up sleeves and execute to achieve objectives is a must.
A problem solver with a sharp business mind, passionate about tackling ambiguous challenges.
A successful track record of leading high-visibility, high-impact projects or business objectives.
Excellent project management and organizational skills.
Exceptional ability to drive cross-functional accountability and action.
A data-driven mindset with the ability to solve complex problems.
Proficiency in data analysis.
Excellent written and verbal communication skills, including executive presentations and data visualizations.
Experience handling ambiguity and prioritizing in a rapidly changing environment.
Understanding of B2B SaaS marketing functions, including marketing strategies and tactics. Experience in product marketing and positioning is a plus.

Open and transparent culture
Life insurance, long and short-term disability coverage
Paid maternity and paternity leave
Fertility Benefits
Generous vacation time, plus three 4-day summer holiday weekends
Excellent medical, dental, and vision benefits
401k Plan with competitive company matching
Bi-annual swag drops with cool Podium gear and apparel
A stellar HQ (Utah) gym with local professional coaches and classes offered
Onsite HQ (Utah) child care center, subsidized for employees
Additional benefits for fully remote employees

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