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Head of Marketing Growth Strategies

2 months ago

Lehi, Utah, United States Hussle Technology Full time
Job Description

About Us: Hussle Technology stands at the forefront of sales enablement solutions tailored for the direct sales sector. Our mission is to empower direct sales teams by enhancing data-driven sales methodologies, providing comprehensive training and onboarding resources, tracking valuable opportunities, and managing essential content. With over three decades of dedicated service to the direct sales community, we launched our SaaS Sales Enablement platform in 2008, fostering a vibrant ecosystem of enterprise clients that support hundreds of thousands of users across 80 markets and 40 languages. Our commitment to client success drives us, and we are excited about our recent acquisition by Scaleworks, a distinguished growth equity firm that shares our vision for sustainable development.

Position Overview: In the role of Growth Marketing Director, you will spearhead and execute marketing initiatives aimed at cultivating new leads and enhancing customer acquisition. Your responsibilities will include crafting detailed marketing strategies, collaborating with sales to produce impactful content, overseeing marketing campaigns, and working alongside cross-functional teams to meet business objectives. You will leverage account-based marketing approaches to accelerate growth and optimize return on investment.

Key Responsibilities:

  • Formulate and execute comprehensive account-based marketing strategies to boost customer acquisition and revenue.
  • Establish clear marketing plans to ensure that social media, email, and advertising campaigns yield qualified leads for the sales team.
  • Work closely with sales, product, and customer success teams to synchronize marketing efforts and support revenue goals.
  • Employ data analytics to assess campaign performance and refine marketing strategies for optimal effectiveness.
  • Efficiently manage the marketing budget, allocate resources wisely, and optimize expenditures across various marketing initiatives.
  • Maintain an in-depth understanding of the market landscape, customer needs, and competitive dynamics to identify growth opportunities and stay ahead of industry trends.
  • Conduct market research and analyze customer insights to uncover preferences and develop targeted marketing strategies.
  • Oversee website messaging, positioning, and calls to action to ensure that our ideal customer profile is engaged effectively.
  • Provide regular updates to senior management regarding marketing performance, return on investment, and strategic recommendations.

Qualifications:

  • Thorough understanding of advertising campaigns across various social media platforms tailored to specific target audiences.
  • Creative proficiency in content creation using Microsoft Office, Canva, and Adobe Suite.
  • Demonstrated success in driving customer acquisition and revenue growth through innovative marketing strategies and campaigns.
  • Experience in managing and mentoring a team of marketing professionals, including goal setting and performance enhancement.
  • Strong analytical capabilities, with the ability to interpret data, derive insights, and make informed decisions.
  • Exceptional communication and interpersonal skills, enabling effective collaboration with cross-functional teams.
  • Familiarity with marketing automation tools such as Apollo and Hubspot.

Benefits:

  • Competitive salary and performance-based bonus structure.
  • Comprehensive health, dental, life, and vision insurance options.
  • Flexible paid time off policy to support work-life balance.
  • Nine paid holidays annually in addition to flexible time off.
  • 401(k) retirement savings plan with company matching contributions.
  • Company-sponsored life, accidental death and dismemberment, and disability insurance.
  • A collaborative and entrepreneurial environment with a proven framework for success.

We are committed to fostering a workplace that values diversity and inclusion. We believe that a variety of experiences, perspectives, and backgrounds enrich our environment and enhance the experience for our employees, users, and customers. We are an equal opportunity employer and do not discriminate based on protected characteristics. All candidates will receive equal consideration.

*Visa sponsorship is not available for this position.*