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Vice President of Marketing

2 months ago

Lehi, Utah, United States Thanksgiving Point Full time
About the Organization
Thanksgiving Point is an inspiring non-profit organization dedicated to fostering a love for learning and exploration. Our mission is to create engaging experiences that spark curiosity and appreciation for the natural world. We strive to connect with families and individuals of all ages and abilities through a variety of enriching offerings and exceptional venues. Our team members enjoy numerous benefits, including complimentary admissions for themselves and their families, a 401K matching program, a healthy work/life balance, and ample opportunities for personal and professional growth. Join us in making a meaningful impact on the lives of our visitors.

Position Overview

Job Title: Vice President of Marketing

Compensation: Competitive salary commensurate with experience.

Employment Type: Full-time

Benefits: Comprehensive medical, dental, and vision coverage, paid holidays, accrued PTO, company-sponsored long-term disability, HSA employer contributions for eligible plans, Thanksgiving Point membership for employees and their families, financial wellness initiatives, employee assistance programs, discounts on property, and more.

Role Summary:

The Vice President of Marketing will serve as a pivotal leader in crafting and implementing robust marketing strategies aimed at enhancing brand visibility, increasing visitor engagement, and driving revenue growth for Thanksgiving Point. This role will oversee a diverse marketing team, manage multi-channel marketing campaigns, and collaborate with various departments to ensure alignment with the organization's mission and business goals.

Key Responsibilities:

Strategic Direction
  • Formulate and execute a unified marketing strategy that reflects Thanksgiving Point's vision and objectives.
  • Guide the marketing team in delivering branding, communication, digital marketing, public relations, and customer engagement initiatives.
  • Identify market trends and opportunities to boost visitor attendance and community involvement.
  • Evaluate and report on the success of marketing campaigns, utilizing data-driven insights for ongoing enhancements.
Brand Stewardship
  • Oversee the establishment and preservation of Thanksgiving Point's brand identity across all channels.
  • Ensure uniform messaging and visual representation of the brand in all marketing communications.
  • Collaborate with creative teams to develop compelling marketing materials.
Digital Marketing Leadership
  • Drive the digital evolution of Thanksgiving Point's marketing efforts, utilizing SEO, SEM, social media, email marketing, and other online platforms to engage target audiences.
  • Manage traditional marketing avenues such as print, radio, television, and outdoor advertising to maintain a balanced marketing strategy.
  • Investigate innovative technologies and platforms to enhance visitor interactions and engagement.
Public Relations & Community Outreach
  • Establish and nurture relationships with media, influencers, and community organizations to elevate Thanksgiving Point's brand visibility.
  • Develop and implement public relations strategies to shape public perception, address crises, and maximize positive media coverage.
  • Engage with the local community through sponsorships, events, and partnerships that reinforce Thanksgiving Point's role as a community leader.
Budget Management
  • Develop and oversee the annual marketing budget, ensuring optimal resource allocation for maximum return on investment.
  • Manage vendor relationships, contract negotiations, and performance to ensure quality service and cost efficiency.
  • Lead cross-functional teams and oversee projects to ensure timely and budget-compliant delivery of marketing initiatives.
Team Development
  • Build, mentor, and lead a high-performing marketing team, fostering a culture of innovation and accountability.
  • Provide professional development opportunities to team members, ensuring they remain at the forefront of industry trends.
  • Establish clear objectives, performance metrics, and accountability frameworks for the marketing team.
Qualifications:
  • Bachelor's degree in Marketing, Business, Communications, or a related field (MBA preferred).
  • A minimum of 5 years of marketing experience, with a proven record of success in a senior leadership capacity.
  • Extensive experience in digital marketing, brand management, and public relations.
  • Demonstrated ability to create and implement innovative strategic marketing plans that drive growth and engagement.
  • Exceptional leadership, communication, and interpersonal skills, with a collaborative approach to cross-departmental work.
  • Highly organized with a proactive drive to exceed expectations.
  • Experience in budget management, resource allocation, and vendor relations.
  • Ability to analyze and interpret data for informed decision-making.
  • Passion for cultural, educational, and recreational initiatives, aligned with the mission and values of Thanksgiving Point.
  • Familiarity with the local market and community engagement in the Utah area.
  • Proficiency in marketing automation tools, CRM systems, and data analytics platforms.
  • Experience in the nonprofit, cultural, or recreational sectors is preferred.
  • Must pass a background check.
Equal Opportunity Employer Statement
Thanksgiving Point is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

Employer Verification
Thanksgiving Point participates in E-Verify for all potential candidates.