Growth Marketing Lead

2 weeks ago

Lehi, Utah, United States Hussle Technology Full time
Job Overview

Company Background: Hussle Technology stands at the forefront of sales enablement solutions tailored for the direct sales sector. With over three decades of dedicated service, we empower direct sales teams to enhance their data-driven sales methodologies, provide essential training and onboarding, track valuable opportunities, and manage content effectively. Since the launch of our SaaS Sales Enablement platform in 2008, we have cultivated a robust community of enterprise clients, supporting hundreds of thousands of users across 80 markets and 40 languages. Our commitment to our clients' success is unwavering, and we are proud to be part of their growth journey. Recently, Hussle was acquired by Scaleworks, a distinguished growth equity firm that shares our vision for sustainable growth.

Role Summary: As the Growth Marketing Director, you will spearhead and execute marketing initiatives aimed at generating new leads and enhancing customer acquisition. Your responsibilities will include crafting detailed marketing strategies, collaborating with sales to create impactful content, managing marketing campaigns, and working alongside cross-functional teams to meet business objectives. You will leverage account-based marketing approaches to drive growth and optimize return on investment.

Key Responsibilities:

  • Formulate and execute comprehensive account-based marketing strategies to enhance customer acquisition and drive revenue growth.
  • Establish clear marketing plans to ensure that social media, email, and advertising campaigns yield qualified leads for the sales team.
  • Work closely with sales, product, and customer success teams to synchronize marketing efforts and support revenue goals.
  • Utilize data analytics to assess campaign performance and refine marketing strategies for maximum effectiveness.
  • Oversee the marketing budget, ensuring effective resource allocation and optimization of expenditures across various initiatives.
  • Maintain an in-depth understanding of the market landscape, customer profiles, and competitive dynamics to identify growth opportunities and stay ahead of trends.
  • Conduct market research and analyze customer insights to uncover needs and preferences, developing marketing strategies to address them.
  • Manage website messaging, positioning, and calls to action to ensure compelling engagement for our ideal customer profile.
  • Provide regular updates to senior management regarding marketing performance, return on investment, and strategic recommendations.

Qualifications:

  • In-depth knowledge of advertising campaigns across various social media platforms tailored to target audiences.
  • Creative proficiency in content creation using Microsoft Office, Canva, and Adobe Suite.
  • Demonstrated success in driving customer acquisition and revenue growth through innovative marketing strategies.
  • Experience in leading and managing a marketing team, including goal setting, guidance, and performance enhancement.
  • Strong analytical capabilities, with the ability to interpret data, derive insights, and make informed decisions.
  • Exceptional communication and interpersonal skills, facilitating effective collaboration with cross-functional teams.
  • Familiarity with marketing automation tools such as Apollo and Hubspot.

Benefits:

  • Competitive salary and performance-based bonus structure.
  • Comprehensive health, dental, life, and vision insurance options.
  • Flexible paid time off policy to support work-life balance.
  • Nine paid holidays annually, in addition to flexible PTO.
  • 401(k) retirement savings plan with company matching contributions.
  • Company-sponsored life, accidental death and dismemberment, and disability insurance.
  • A collaborative and entrepreneurial work environment with a proven framework for success.

We are committed to fostering a workplace that is free from discrimination. We believe that diverse experiences, perspectives, and backgrounds contribute to a better environment for our employees and enhance the experience for our users and customers. We are an equal-opportunity employer and do not discriminate based on protected characteristics. All candidates will receive equal consideration.

*Visa sponsorship is not available for this position.*

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