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Senior Marketing Manager for Partner Relations

2 months ago

Lehi, Utah, United States Weave Full time
Job Overview

Weave is in search of a dynamic and strategic individual to fill the role of Senior Partner Marketing Manager. This position plays a vital role in our growth initiatives, concentrating on the development and enhancement of our marketing collaborations with integration partners.

The successful candidate will possess a solid history of elevating brand visibility and generating demand through partnerships by crafting innovative marketing strategies and nurturing robust relationships with marketing teams in partner organizations. Exceptional communication skills and the capability to juggle multiple projects effectively are essential for this role.

  • This position operates in a hybrid model with occasional travel required.
  • Reports to: Senior Director of Content and Communications

Key Responsibilities

  • Partner Enablement: Develop persuasive positioning, messaging, training, and resources that empower integration partners to thrive with Weave, ensuring they prioritize our offerings over competitors. Create a user-friendly asset management system, consistently updating materials to align with partner requirements.
  • Internal Team Support: Provide Weave's sales and marketing teams with the necessary positioning, messaging, training, and tools to leverage partner opportunities effectively. Guarantee seamless access to current content through internal asset management systems.
  • Market Segmentation: Align integration partner prospects with Weave's target audience to enhance demand generation and maximize impact.
  • Collaborative Programs: Identify co-marketing initiatives with partner organizations, including email campaigns, direct mail, paid media, events, and online presence. Develop and oversee a portfolio of awareness and demand generation programs executed by integration partners, establishing lead qualification criteria and ensuring appropriate distribution to sales teams.
  • Demand Generation: Work alongside Weave's sales and marketing teams to design and implement comprehensive marketing campaigns that support integration partnerships, including field marketing and events. Set lead qualification standards and ensure leads are properly allocated to sales teams.
  • Performance Analysis: Define success metrics and report on campaign outcomes, facilitating informed decisions regarding which partners and initiatives yield the best results.

Performance Indicators

  • Demand Generation: Drive qualified opportunities and contribute to partner revenue through effective marketing strategies.
  • Content Utilization: Ensure partners effectively engage with collateral, tools, and training, perceiving them as valuable resources.
  • Sales Cycle Efficiency: Improve Weave's and integration partners' ability to close deals more swiftly over time through targeted marketing support.
  • Partner Knowledge: Increase the number of well-trained partners, ensuring they possess a comprehensive understanding of messaging, positioning, new products/services, and demand generation processes.
  • Relationship Retention: Strengthen connections and enhance longevity with integration partners, facilitating cross-selling and upselling opportunities over time.

Qualifications

  • 5+ years of demonstrated experience in managing partner marketing programs.
  • Knowledge of various partnership types, including channel, co-marketing, affiliate, referral, and reseller.
  • Familiarity with partnership contract negotiations and maximizing co-marketing opportunities.
  • Understanding of diverse marketing channels, including email marketing, direct mail, paid media, events, and sponsorships.
  • Experience in crafting compelling messaging and positioning statements, adapting existing content for partnerships.
  • Strong grasp of the demand marketing funnel and alignment between sales and marketing.
  • Excellent organizational skills and attention to detail for managing multiple projects concurrently.
  • Proficient project management skills with a commitment to follow-through.
  • Strong communication abilities, effective multitasking, and a passion for the role of partners in demand creation.
  • Creative mindset with the capability to generate innovative ideas.
  • Ability to work independently while collaborating effectively with team members.
  • Analytical skills to evaluate the success of campaigns, content, and programs.
  • Good creative judgment to identify on-brand partnerships and content.
  • Proactive and motivated with a self-starter attitude.
  • Passion for building relationships, fostering mutually beneficial partnerships, and problem-solving.
  • Creative problem-solver, capable of anticipating and addressing challenges independently and following through on projects to completion.

Preferred Attributes

  • Performance-oriented mindset focused on delivering value consistently, building a healthy demand funnel, and achieving revenue targets.
  • Exceptional interpersonal and communication skills, with the ability to collaborate effectively across various departments and with external partners.
  • Innovative mindset with the capacity to think creatively and generate unique ideas.
  • Detail-oriented, organized, and adept at managing multiple tasks and projects simultaneously.

Weave is an equal opportunity employer committed to fostering diversity and inclusion. We welcome individuals who are eager to learn, solve problems, and grow, regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other legally protected characteristics.

All official communication will occur through Weave branded email. We will never request personal financial information, ask you to cash checks, or purchase software or equipment as part of the interview or hiring process. If you have any concerns, please reach out for verification.