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Social Media Marketing Manager

2 months ago

Lehi, Utah, United States Trove Brands Full time
Job Description

About Trove Brands

Trove Brands is a leading house of brands that includes BlenderBottle, Owala, EcoBriteTM, and Whiskware. Our patented and best-selling products are designed to simplify and improve everyday life with innovative solutions, exceptional quality, and aspirational style.

We're a dynamic and fast-paced company that offers exciting opportunities for growth and development. Our team members are passionate about making a difference and contributing to the company's success.

Job Summary

We're seeking a creative and strategic Social Media Manager to join our Content team. As a Social Media Manager, you will be responsible for developing and implementing a comprehensive social media strategy for our brands. Your role will consist of strategizing and curating content, analyzing performance metrics, and working cross-functionally with our creative and digital partners to drive brand awareness and growth for our various social channels.

Key Responsibilities
  • Social Media Strategy:
    • Develop and execute a results-driven social media strategy aligned with the company's goals and target audience.
    • Research and stay up-to-date with industry trends and best practices to ensure a competitive edge.
  • Content Creation and Curation:
    • Work with our creative team to create high-quality, engaging, and relevant content for various social media platforms.
    • Curate and share user-generated content and industry-related posts.
    • Develop a content calendar to ensure consistent posting and campaign execution.
  • Social Media Account & Community Management:
    • Manage and maintain the company's presence on key social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and others.
    • Respond to comments, messages, and engage with followers in a timely and professional manner.
    • Monitor and moderate user-generated content and ensure it aligns with company guidelines.
    • Be prepared to handle and resolve any potential social media crises or negative comments in a professional and tactful manner.
  • Analytics and Reporting:
    • Analyze key performance metrics (e.g., engagement, reach, conversion rates) and use data to optimize social media strategies.
    • Provide regular reports on social media performance and insights to inform decision-making.
  • Brand Awareness and Community Building:
    • Build and nurture an online community, foster relationships with followers, and cultivate brand loyalty.
    • Develop and execute influencer marketing strategies to expand the company's reach and credibility.
Requirements
  • Proven 3-6 years of experience in social media marketing, preferably in a professional setting.
  • Excellent written and verbal communication skills, with a deep understanding of social media language, trends, and culture.
  • Proficiency in social media platforms and content creation tools, such as CapCut, Canva, and more.
  • A keen eye for design aesthetics and the ability to create visually compelling content.
  • Strong organizational skills with the ability to manage multiple projects and meet deadlines.
  • Passion for social media and staying up-to-date with latest trends and platform updates.
  • Bachelor's degree in Marketing, Communications, Digital Media, or a related field (preferred but not required).
What We Offer

We offer a comprehensive benefits package, including medical, dental, and vision care, 401k package with employer matching, paid time off, maternity/paternity leave, and more. Our company culture is passionate, entrepreneurial, and energetic, with a focus on innovation through collaboration. We host team-building activities, athletic events, and seasonal celebrations to foster community and reward accomplishments.